Content Survey Live 2021: Lexicon News Night 5

  10 Week:

Brisbane-Sydney-Perth-Melbourne-Adelaide

Just when you thought it was safe to turn off the content survey for another year, here we are again together for a second week, albeit one with a difference.

This, is the fifth and final night of Lexicon News.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.

As it described:

"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for five nights:
-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.
-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.
-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.
-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

Now, lets get stepping towards tonight's look at news you can use... that won't ultimately make the final cut.

Content Survey Live 2021: Lexicon News: Night 4.

 10 Week:

Brisbane-Sydney-Perth-Melbourne-Adelaide

Just when you thought it was safe to turn off the content survey for another year, here we are again together for a second week, albeit one with a difference.

This, is the fourth night of Lexicon News.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.

As it described:

"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for five nights:
-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.
-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.
-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.
-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

Now, lets get stepping towards tonight's look at news you can use... that won't ultimately make the final cut.

Content Survey Live 2021: Lexicon News, Night 3.

 

 For those who have missed last week's action:

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

Just when you thought it was safe to turn off the content survey for another year, here we are again together for a second week, albeit one with a difference.

This, is the third night of Lexicon News.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.
As it described:
"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for five nights:
-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.
-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.
-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.
-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

Now, lets get stepping towards tonight's look at news you can use... that won't ultimately make the final cut.

Content Survey Live 2021: Lexicon News, Night 2

 For those who have missed last week's action:

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

Just when you thought it was safe to turn off the content survey for another year, here we are again together for a second week, albeit one with a difference.

This, is the second night of Lexicon News.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.
As it described:
"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for five nights:
-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.
-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.
-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.
-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

Now, lets get stepping towards tonight's look at news you can use... that won't ultimately make the final cut.

Content Survey Live 2021: Lexicon News, Night 1.

 

For those who have missed last week's action:
10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

Just when you thought it was safe to turn off the content survey for another year, here we are again together for a second week, albeit one with a difference.

This, is Lexicon News.

But you all are asking: "What the hell is Lexicon News?"

Lexicon News's genesis

Lexicon News, came about as a way to extend the format into a second week, but it's catalyst, was a move I made twelve months ago: from Brisbane to regional Queensland, where 7's news service is not only omnipotent, but probably has been the most successful local news product in aggregated Australia for the last decade, as bulletins were added in markets that were once heartlands for WIN Television (Rockhampton in 2010, and Toowoomba in 2015) while the regional television sector played two games of musical chairs with Southern Cross and Win concerning the Nine chair in Victoria, Southern NSW and Queensland in 2016 and 2021: consigning Nine to a very deep ratings hole in our part of the world.

But it hasn't been without some growing pains, especially when Seven News in Brisbane expanded to one hour in 2014, which eventually (once Toowoomba gained a local news service in December 2015) resulted in Seven's 6pm hour in Brisbane being heavily edited into a 1/2hr service to air at 6:30, with Brisbane's sport/weather airing live statewide.

From this position (and a little help from a PVR recording the directors cut and 7+'s full bulletin), we will find out how much Queensland regional viewers don't see in the (news) directors cut of BTQ's 6pm news.

"Why the name, Lexicon News?"

The inspiration for the name: came from the most unusual source: a Christmas tape, someone uploaded to Youtube.
(There is nothing to be ashamed about people outside the industry watching TV Xmas tapes, broadcasters: especially, as even the BBC celebrated their own, back in 2018.)
This particular Christmas tape, came from BTQ in Brisbane, in 1986: and probably lines up with some of the best ever done by the Beeb (less titilation, but more of a cohesive story)
The story, is simply: parodying Bondy's Sky Channel, with their own idea... "The Lexicon Channel".

"The Lexicon 1200: unrivalled in it's performance, can time compress your favorite programs, so you the viewer can enjoy more programs in less time than any other network. Imagine Gone With The Wind being telecast in one hour, Imagine 26 minutes of commercials, and eight minutes of station promotion per hour, that's The Lexicon Channel's promise. A new generation of broadcasting has been born.
The Lexicon Channel: Taking on the challenge, taking entertainment to new... lengths.

Quote from the afore mentioned Christmas tape's intro.

The whole idea was, simply a channel that actively edited programs so as much programming could be screened as possible in as little time as possible: as famously explained by the eccentric idea of condensing the four hour epic, "Gone With The Wind", into a one hour slot... only to stick 34 minutes of non program content in, leaving only 24mins of the film.

Hence why this week is called "Lexicon News": where a hour news bulletin is condensed into a small time frame: in a small timeframe, so it can be gotten out of the way, because 7 doesn't want to move Home and Away.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.
As it described:
"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for five nights:
-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.
-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.
-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.
-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

And, that's how a joke on a Christmas tape, married with a 1987 promo, to create a challenge that gives us clarity concerning how much news you actually miss on 7, just because you live outside of Brisbane.

Content Survey Live 2021: 27,000 Reasons Why Adelaide Got: Night 5.

 

Welcome, to the fifth spectacular day of Content Survey Live: Five days of looking at 10 News Last, First as it looks post-centralization (culminating today), and five days looking into the lexicon that is Seven's Brisbane news service... as it airs in regional Queensland (which begins on Monday). Tonight, we look at Adelaide: a market whose ratings for 10 have been completely smashed in twelve months. Let us begin again, by reminding you of the ground rules for the first week:

The Ground Rules

Our focus, in Content Survey Live (particularly in it's first week), will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s night: especially important, as last year we literally got on the night TVQ's news was surveyed a bulletin where no GC content aired at all.

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

The fifth and final part of the 10 adventure is looking at the market where the effects of centralization have hit the hardest. Hello Adelaide.

But will a centralized Adelaide news service for 10 have a clearly defined character, or will it just be a news service presented in Melbourne to a market that is no longer interested in their product?

Content Survey Live 2021 Night 4: Whatever Flys Your Keyte. (Melbourne)

Welcome, to the fourth spectacular day of Content Survey Live: Five days of looking at 10 News Last, First as it looks post-centralization, and five days looking into the lexicon that is Seven's Brisbane news service... as it airs in regional Queensland. Tonight will be looking at Melbourne, after significant changes to their product from last year. But, first: The ground rules.

The Ground Rules

Our focus, in Content Survey Live (particularly in it's first week), will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s night: especially important, as last year we literally got on the night TVQ's news was surveyed a bulletin where no GC content aired at all.

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

The fourth part of our adventure comes to the shores of Port Phillip Bay, to a bulletin that defeated adversity to win a silver medal and take two categories out in 2020's Content Survey Live.

The big question: Will we lose ourselves in Melbourne: Victoria's capital?

Content Survey Live 2021 Night 3: "It Should Have Stayed In Subiaco" (i.e. Perth)

 

Welcome, to the third spectacular day of Content Survey Live: Five days of looking at 10 News Last, First as it looks post-centralization, and five days looking into the lexicon that is Seven's Brisbane news service... as it airs in regional Queensland. Tonight will feel a hell of a lot different: especially as we are now watching Perth's 5pm bulletin: Will the 2hr delay actually help it out? Let us begin again, by reminding you of the ground rules for the first week:

The Ground Rules

Our focus, in Content Survey Live (particularly in it's first week), will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s night: especially important, as last year we literally got on the night TVQ's news was surveyed a bulletin where no GC content aired at all.

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

The third part of this adventure, is looking at the bulletin that should have been left alone, let alone not shifted to Sydney during 10's cuts last year, purely because of it's timezone and it's sports focus (that is completely different than those who live in Sydney and Brisbane).

Well the sun's going down in ten seconds... 10,9,8,7,6,5,4,3,2,1... in WA that is.

Content Survey Live 2021 Night 2: 10 News First Sydney: Sydney Edition

 

Welcome, to the second spectacular day of Content Survey Live: Five days of looking at 10 News Last, First as it looks post-centralization, and five days looking into the lexicon that is Seven's Brisbane news service... as it airs in regional Queensland. Tonight will feel like Groundhog Day... or was it last night? Let us begin again, by reminding you of the ground rules for the first week:

The Ground Rules

Our focus, in Content Survey Live (particularly in it's first week), will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s night: especially important, as last year we literally got on the night TVQ's news was surveyed a bulletin where no GC content aired at all.

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

The second part of this adventure is a flipside: Monday's Brisbane bulletin made in Sydney had huge chunks of Sydney content dumped in. Tuesday's is a Sydney bulletin with chunks of Brisbane content dumped in.

The Seven Wonders, of locked down NSW await.

Content Survey Live 2021 Night 1: 10 News First Sydney: Brisbane Edition

Welcome, to the first part of ten spectacular days: Five days of looking at 10 News Last, First as it looks post-centralization, and five days looking into the lexicon that is Seven's Brisbane news service... as it airs in regional Queensland. Let us begin again, by reminding you of the ground rules for the first week:

The Ground Rules

Our focus, in Content Survey Live (particularly in it's first week), will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s night: especially important, as last year we literally got on the night TVQ's news was surveyed a bulletin where no GC content aired at all.

10 Week:
Brisbane-Sydney-Perth-Melbourne-Adelaide

It is fitting, that this adventure, kicks off with a look at the city and state that was worst affected by the combined effects of the cuts by 10 last year, and the shift back to Southern Cross for 10 in July.

Where else, but Queensland?