The Ground Rules:
Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos.
Really big local market stories with national impacts, also fit here.
Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or
voiced over pieces: you gotta have dedicated reporters there, with their
mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked
again during it’s nights: something that has become a tradition in
itself.
However in 2022, we have expanded to a two week format, with a
entirely new way to rank bulletins
The first week, will seed
bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from
2019.
A reminder now of this week's seedings:
Monday (29/8) Sydney.
Tuesday (30/8) Perth.
Wednesday
(31/8) Melbourne.
Thursday (1/9) Brisbane.
Friday (2/9) Adelaide.
Now, let's begin today's heaping bowl of broadcast news
mediocrity.
And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over
to our shop over at Redbubble.