What Seven needs at 5:30 and beyond...

Seven Brisbane has lost every week in ratings in 2010 at 5:30, along with losing the year in primary and network shares. Although they continue to lead at 6, the 5:30 slot has gone from a cashcow to poison in the eighteen months, since the Extra axing, with bucketloads of Brisbanites, treating Seven poorly, sending the once joint leader, down to third in the 5:30 slot, and repeating Local Edition's feat, of placing third out of the commercial networks in the 5-6 hour during the latter half of 2010. But there is one solution, that Seven are too silly to try, yet it is the easy way out. I can think of other things Seven can spend money on (and making advertisers shudder after recent runs of poor ratings, as well as losing 5:30 to Nine), other than propping up a national gameshow, that has been given up on by Brisbane viewers, and is being haunted by the bad memories of past local efforts.
I'm just about to show you a few of them.

Kuttsywood's Couch's 3rd annual guide to Daylight Saving FTA delays in QLD.

Well, it's back. Daylight Saving is here again to wrack pain on viewers throughout Queensland: and everyone's favorite guide is back for a third year. This year however, we continue to add new channel choices, and some old favorites from last year take a bow again, while some new ones crop up, to try and trend on Twitter... Masterchef style (especially among those people who want real change in QLD government DST policy). We have also introduced a colour system, to give individual channels easier space.

Kuttsy's Pitch: Reviving 5:30 localism for 7.

Hard to believe, that Kuttsy's Pitch, has come back for a second post. Well, after the first post in October 2009, written in the middle of a rough patch for Deal in Brisbane, (which was eclipsed, earlier this year with a 68 day losing streak to start 2010 for Deal or No Deal in Brisbane, as well as losing 2010, with Hot Seat/GC News conquering 5:30, without a week lost to Deal so far this year) got some eyes, why not do another? I also have considered revisiting Local Edition once again (this time placing it in a 2010 marketplace, and not making mistakes that led to the original program's demise). And suddenly, it fused. Why not pitch the idea of a weekday 5:30 program (a theoretical one for 7, might I add) and focus on one idea from start to end: The idea being simply, Brisbane Afternoons.

The ten moments that shaped a station: TVQ 0-10 45th.

Memories, that define a station's legacy... Ten in Brisbane has had many moments, in the last 45 years, but culling them to a fine list of 10 was hard. Included in this, are some happy, some sad moments, and some moments that live in the psyche, for years to come: This is a record, of what Ten should be remembering on July 1 2010, to set a course, to be Brisbane's voice.

Save QLD TV... for the future.

What I am about to say may stun Brisbane viewers.


In the eyes of Sydney executives, Brisbane TV production is a commodity, that can be bought and sold at a whim. Cheap to produce, cheap to run, all while our industry is dying, not by the fist of viewers, but by bean counters, and those who favour centralisation of production back to Sydney/Melbourne.


What are we going to do, when there is no pathway, for which tomorrow's Kerri-Anne or Jackie McDonald to tread in our home town, let alone our great state but instead being repeatedly told by a guy at a desk, that the best way to get a foot in the door in TV, is to live in Sydney or even live in Melbourne and be where the action is. This also runs rings around our film industry, which has to compete with Sydney and Melbourne for shoots, and film and TV studio space, which Brisbane lacks, general studios for television production (i.e not controlled by 7, 9 or 10), but has a abundance for film production just sixty minutes down the highway.

Our new guide: Commenting Potential.

Another proud announcement from Kuttsywood's Couch, today, with the inauguration, of a guide, based completely, on the comments that Kuttsywood leaves everywhere, from blogs to newspaper websites, while teaching people to comment in the Kuttsywood style.


Read more? 

Digital Switchover: What should occur on the Gold Coast

As I am writing this, it is less than 18 months until digital switchover begins in Queensland, with regional areas from Maryborough to Cairns, switching off analogue in the 2nd half of 2011. But the main issue concerns the Brisbane switchoff, in three years time, with the need for the Gold Coast to gain local stations, as a trade-off for more space to be freed up on the UHF band (to allow future commercial operators) in and around Brisbane.


There are currently on the Gold Coast, three UHF frequencies given to each network, two analogue (one for each of the legacy transmitters at Mount Tamborine and Currumbin) and one digital (shared with all GC digital transmitters).

Local Edition: Why Seven should keep their word.

2010, for many people is a momentous occasion, end of the noughties etc.

For some, recent events have tried to rewrite history, but only have been really a revisiting of the past...

Let us take a flashback, that I believe Seven Brisbane is afraid to run on Sunday night's news, a... Local Edition flashback.

A new year, a new decade and a new attitude.

What a journey. Two years ago, I set this blog up, on New Years Day, with some "crazy" promises. Wait... I had no crazy promises. But this being our "official" second birthday, I'd thought I'd unveil the next phase, in the blog's evolution (and the "kw" branding's official introduction to this blog, after being "soft-introduced" through the Youtube page in July 2009) and make it "official" that we are Kuttsywood's Couch, with our new "blog image".