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Friday, February 23, 2024

Content Survey Live: Season Mode: Round 1: Night 4: No Way Out of Western Australia

 Whaddya mean there's no eight man tag tonight...
Although, it's 24hrs until WWE Elimination Chamber (also known as WWE No Escape for the German market) packs Optus Stadium with less people than a Taylor Swift concert...

Welcome, to the final part of the first round of Content Survey Live: Season Mode. Last night, Adelaide put in a emphatic performance: and is holding onto hope, that they can win the second fixture of this round.
Tonight, we do the Midnight Run, with last year's silver medalist. The inspiration for tonight's title, is based off WWE's previous Feburary PPV staple: No Way Out, particularly it's initial incarnation in 1998 as part of the In Your House PPV lineage, "No Way Out of Texas".

But first, let's go over the ground rules.
Let's go over the ground rules for Content Survey Live:

The Ground Rules:
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Some special rules will apply to certain events, e.g. Monday Night's "Hometown Rule" (where the city listed first, is obliged to be surveyed first), Brisbane's GC content count, something we ran earlier this week: analysis of story order from Monday's Sydney bulletin after the local window, and whether it is different from Brisbane's story order in the same time period.

Now, let's hear the tale of the tape from Perth, leading into their first survey of 2024...

PERTH:
Losing it’s title to Melbourne last year, was the probably the biggest shock Perth has had in the four years of playing this game. Although the network committed to fully restoring local presentation to Perth at the end of last year (that is, no turning back on the freedoms restored to the market), it still has to deal with Nine having a 5pm news service in the marketplace, and with the deletion of publicly available local ratings by OzTam: we have absolutely no idea how either Adelaide or Perth are performing since the move back to 1hr presentation. Perth next week, has the benefit of a bye, due to it's second position in last year's Content Survey Live: and it will be the only appearance of the "Midnight Run" during the summer rounds of Content Survey Live.

So, for the dozens logging in,
and the even more dozens finding out later on...
Llllllets get ready to survey some content!

We open tonight's survey with a national story as the lead (Sydney double murder), followed by the impending verdict for a school shooter from last year, and a sex attack trial and the press event for WWE Elimination Chamber.
And, with a note to Logan Paul: it is not the first WWE event in WA, WWE have run shows in that state since the Hogan era, and is most notable for WWE's first visit to Perth in almost twenty years (at the Burswood Dome) being the final show for Nathan Jones's run with the company in 2003.
A very significant amount of local voiced-over pieces tonight: a heroin smuggling arrest, the re-intensifying of Cyclone Lincoln, rough conditions for the 10 sponsored Rotto Channel swim tomorrow, a crackdown on 3D printed weaponry, a foul stench getting fined, opening of a new space at the Perth Childrens Hospital, and in sport: a voiced over piece about the WA One Day side having to take a significantly longer route to the final in Sydney: blame Taylor Swift.

However: the extensive interview with Eagles player Steve Kelly, is probably the best sporting piece produced by any bulletin on 10 this week.
Overall: 10 Perth, tonight relied heavily on voiced over pieces, to carry their product, the missed opportunity for a live cross from Optus Stadium will be a significant weight on tonight's figures.
The Scores
Three local stories (equal to Adelaide last night)
Seven voiced over pieces (easily #1 of the week in that metric)
One sports piece: and a hot exclusive at that.
But no live crosses other than the weather at Cottesloe. I know it's been a stinker of a day, but a live cross would have sufficed at Optus Stadium.
Last year, Perth scored in the Grand Final: 6/10, and a 4.75/10.
Tonight: Perth scored... 5/10
A passing grade: but not enough to overtake Adelaide (6.3/10 last night) in the second fixture of Content Survey Live: Season Mode.
Adelaide is getting the two points, and a significant upset to boot.

A Flood Of Memories: 1974 Revisited.
(thanks to some Brisbane Telegraph and Sunday Sun microfiche over at SLQ)

We open this chapter, looking at the 22nd of February 1974, with the arrival of two different sets of interstate detectives into Queensland: investigating a incident in Rockhampton that was linked to crimes in NSW and Victoria.
(Telegraph front page 22/2/1974)

Meanwhile, on page 8: another great story concerning the Brisbane flood disaster and what lay ahead: on one particular street in the northern Ipswich suburb of Brassall: Sydney Street, where a dozen Bremer-front homes were washed off their stumps on the Australia Day long weekend, with others condemned due to damage from debris. Today, you wouldn't recognize the street: the majority of houses on these unusually large lots are now brick homes, with no sign of the tragedy that befell the street fifty years ago.
(Brassall flood article).

But, the final piece of this hit parade today, is literally a hit parade: the Brisbane music charts of that week, supplied by 4BC, but the #1 single sent a wry smile amongst some faces at the ABC at Coronation Drive Toowong, still cleaning up after their studios were flooded a month earlier.
(4BC Hit Parade 22/2/1974)

The #1 single: Grahame Bond (who played Aunty Jack) and the late Rory O'Donoghue (who played Thin Arthur (but was uncredited on the original record release), who sadly passed away in December 2017 after a significant private mental health fight) performing the eponymous closing theme to the early 1970's hit "The Aunty Jack Show" for the ABC on television... "Farewell Aunty Jack", famously released as a picturedisc single.

A reminder: At this time, Aunty Jack was almost a year away from probably the character's greatest highlight: being the face that launched full-time colour broadcasts on the ABC, preceding the big farewell for the character: the four "Wollongong The Brave" specials of 1975.

So, the standings now are, a three way tie between the two winners this week (Sydney and Adelaide) and Melbourne, who coasted in with a bye.
Next week, we exit summer, with another week of content survey: with Perth set to be on a bye week. Monday sees the two surprise winners of this week face off: with Adelaide being affected by the Hometown Rule, and Thursday and Friday sees unlucky loser Brisbane: facing Melbourne in it's debut survey for the season.

Join us again, next week for the second half of Content Survey Live's summer season.

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