The 2012 Vision: the explanation...

Happy new year, and welcome to our 4th birthday, at Kuttsywood's Couch. The gift? The return of a regular longform blogging series, for the first time in two years, starting in February, called: "The 2012 Vision". What is "The 2012 Vision", you may ask: read on, to see the upcoming highlights (our preview reel if you will) for the beginning of 2012...

The Toasted Question: 4 months on.

Around 4 months ago, I posed a question to Network Ten on this blog, just days after the announcement of Ten's 2012 upfronts, and the announcement of "Breakfast" (Ten's much vaunted return to adult-focused breakfast television) concerning the future of Toasted TV. I have not been alone in asking these questions, of what Ten is doing with Toasted TV, once the Breakfast launch happens.

The five factors 7 needs, to own the GC.

Around this time two years ago, I came up with the original Kuttsy's Pitch, and mentioned the need for local news on the Gold Coast for Seven of being utmost. Just weeks later, 7 unveiled their new Surfers Paradise facilities, including bringing up the top brass from Sydney, and making one of those famous "Seven commitments" to viewers, about launching a Seven News service for the Gold Coast... eventually.

Kuttsywood's Couch's 4th annual guide to Daylight Saving FTA delays in QLD

The fourth annual edition of the DST guide is here. It has been a proud tradition here since 2008, to let the viewers know of the delays they will recieve, during the six months of DST each year, as it should be our duty, until things change, and DST is reintroduced, statewide. But this year we have a little "helper". While this place generally lists events that have fixed dates, and fixed times, there have been times where rapid information is needed. Kuttsywood's Couchcushion will fill the gap, with a weekly DST update beginning Sunday October 2 (e.g. to, offer more detailed information, along with the 5:30 ratings segment, being rebooted in January next year.) It's this page's commitment to keeping QLD informed of the various delays, over the last four years, that is a key reason, why Daylight Saving, is still after nearly 20 years (the 20th anniversary of the last referendum on daylight saving in QLD, occuring on Wednesday February 22 2012), Queensland's talking point.

Kuttsy's Pitch 3: a news revolution.

People thought, the cue was in the rack, after the second Kuttsy’s Pitch, in August last year. In, what’s become an annual tradition here, along with the DST guide, due in late September, Kuttsy’s Pitch, is an a long form experiment, where I delve into the problems of Seven, and their 5:30 pain in QLD, and try and “reinvent the wheel” by developing a wide ranging solution which could work in real life. 

Note: these ideas are only theoretical.

Ten in 2012: The Toasted question...

"Capture the minds of children, and you'll have the adults forever"


I don't know who said that, or who made it so well known. But it is a poignent statement right now. Ten announced, at their launch on Wednesday night, their plan to shake up the breakfast market with a return to the adult breakfast genre, that Ten abandoned in late 1992, when the original Good Morning Australia ended (and the GMA title was given to a mid-morning program originally entitled "The Morning Show" with Bert Newton, that started that year, and ended in 2005) and Ten's reliance on the younger audience began. But, let's go with a brief history of this move by Ten, which began in early 1993 before we talk about the future.

The state of childrens television in 2011.

Childrens television: a popular subject on this blog, especially as the most popular post in the history of this blog, was one on Brisbane's childrens TV history, and how it launched so many careers, published in September 2009. But I come here today, to explain what has gotten me to write this. Commercial childrens programming should be benefiting from the changes in technology, that have improved news, sport and drama: then why is it, that only one commercial network these days is investing in kids TV, that is educational, entertaining, and is not a gameshow?

The debut of the new image...

I don't know how to say this: but I am using April Fools Day, to spring a surprise.
And believe it or not, it's not a prank. The Kuttsywoods Couch "family" is going to grow bigger.


Let's just say, it's a dream I've had for more than twelve months, and am proud to announce it today.

The return of the poll...

With a new year, comes new questions: one being asked by people, working at Seven right now, is: why is Deal or No Deal struggling, with a hour-long national news lead-in in Brisbane, while Hot Seat is thriving?


The answer may be as clear as mud, or it could be simple. I'd say, it's eighteen months of decline, tied in with the first major change to Seven's news lead-in period since Wheel of Fortune was axed in 2006, resulting in Deal having a weaker lead-in than it did with MASH repeats, and coincidently dragging shares down for the 4:30-6pm time period. I'm about to show you the two alternative Yes options, but I will quickly explain what the No option entails: simply, advising Seven to do nothing about their lead-in, which is something that they have done well for the last year and a half, while ratings slid.