Around 4 months ago, I posed a question to Network Ten on this blog, just days after the announcement of Ten's 2012 upfronts, and the announcement of "Breakfast" (Ten's much vaunted return to adult-focused breakfast television) concerning the future of Toasted TV. I have not been alone in asking these questions, of what Ten is doing with Toasted TV, once the Breakfast launch happens.
Showing posts with label Breakfast. Show all posts
Showing posts with label Breakfast. Show all posts
Wednesday, December 7, 2011
Sunday, August 21, 2011
Ten in 2012: The Toasted question...
"Capture the minds of children, and you'll have the adults forever"
I don't know who said that, or who made it so well known. But it is a poignent statement right now. Ten announced, at their launch on Wednesday night, their plan to shake up the breakfast market with a return to the adult breakfast genre, that Ten abandoned in late 1992, when the original Good Morning Australia ended (and the GMA title was given to a mid-morning program originally entitled "The Morning Show" with Bert Newton, that started that year, and ended in 2005) and Ten's reliance on the younger audience began. But, let's go with a brief history of this move by Ten, which began in early 1993 before we talk about the future.
I don't know who said that, or who made it so well known. But it is a poignent statement right now. Ten announced, at their launch on Wednesday night, their plan to shake up the breakfast market with a return to the adult breakfast genre, that Ten abandoned in late 1992, when the original Good Morning Australia ended (and the GMA title was given to a mid-morning program originally entitled "The Morning Show" with Bert Newton, that started that year, and ended in 2005) and Ten's reliance on the younger audience began. But, let's go with a brief history of this move by Ten, which began in early 1993 before we talk about the future.
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