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Wednesday, July 2, 2025

Content Survey Live: Yesterday's Hero: Grand Final: Game 2, Part 2

 Halftime, has arrived for Game 2.

Welcome, to the 2025 Grand Final for Content Survey Live.

This year's grand final, is a best of five game series, where the first city to win three games will be crowned the Australian champion of this game for 2025, and will go on in 2026 to face the winner of Content Survey Live U.S.A. (happening next year) in the first ever world championship in content survey.

Melbourne tonight, showed significant improvement. But will it get over the line tonight against Brisbane?

Now, let's go over the ground rules.

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-(NEW in 2025) Local overnight news: Handled via a system we call collectively, the “Ray Robinson Number”: 1pt for V/O’d overnight news, 2pts for a full story, the total is reported at each survey’s end.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

The Hometown Rule for the Grand Final, is as follows.

Brisbane: Game 1, Game 3, Game 5 (if required)
Melbourne: Game 2, Game 4 (if required)

We open tonight with a live cross concerning a overnight third arrest in the Pheobe Bishop murder (awarded 1pt concerning the Ray Robinson Number, Brisbane's first positive entry in this column this season), a full story on ECL impacts on the SE corner, followed by a Energex update concerning power outages, a full story on Gold Coast renourishment ramping up (and why Gold Coast ratepayers should be asking Tom Tate how much his jacket cost them), that dovetailed into a update on Cabarita Beach shark story, a reopening of a near 40yr old Bundaberg cold case thanks to new technology.

While voiced over pieces were run on Steve Renouf caught drink driving, the capture of a NQ prison escapee who used a tractor to escape (with no sign of the tractor) and a Bowen rocket launch has been delayed again.

Sport tonight, was all about Origin, and and a Sonny Bill Williams fight prep montage.

Overall, Brisbane tonight is slightly off the game... but is it enough?

The scores:
Three full local stories.
Three live crosses.
Three voiced over stories.
Sport, again focusing more on Origin.
A Ray Robinson Number of 1.

The only number that matters tonight is coming right up:

Brisbane scored: 6.7/10

No shift from Monday night's penalty adjusted figure, but is it a game winner for Game 2?

The results, for Game 2, are as follows:

Melbourne: 6.65/10
Brisbane: 6.7/10


Brisbane takes out Game 2, by .15, and now is 2-0 in the Grand Final series.

However, the multi-dimensionality of Melbourne's sport may well be the game changer on Friday: especially as Brisbane will need to cover Broncos/Cowboys weekend games with vigour that has been reserved for Origin for the last two games.

If Brisbane wins Game 3 on Friday, it's game over, and the CSL trophy heads to a NRL market for the first time.
If Melbourne wins Game 3 on Friday, we are off to a Game 4, set for next Tuesday.

Well, that's it for Game 2. On Friday, Game 3 is live, with Brisbane set to have a advantage. See you then.

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