Halftime, of Game 3...
Welcome, to the 2025 Grand Final for Content Survey Live.
This year's grand final, is a best of five game series, where the first city to win three games will be crowned the Australian champion of this game for 2025, and will go on in 2026 to face the winner of Content Survey Live U.S.A. (happening next year) in the first ever world championship in content survey.
Brisbane brought out a emphatic third game survey tonight, and scored a 7/10, and sent a message to Melbourne to try and better it... to see us end up with a Game 4.
Now, let's go over the ground rules.
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-(NEW in 2025) Local overnight news: Handled via a system we call collectively, the “Ray Robinson Number”: 1pt for V/O’d overnight news, 2pts for a full story, the total is reported at each survey’s end.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
The Hometown Rule for the Grand Final, is as follows.
Brisbane:Game 1, Game 3, Game 5 (if required)
Melbourne:Game 2, Game 4 (if required)
We open tonight, with a story about a overnight siege in Daisy Hill in central Victoria (south of Maryborough... the Victorian one) that led to a police shooting (two points for the Ray Robinson Number), a live cross to Morwell for "that trial", a update on the current issues with childcare after a incident with a worker, a Cranbourne escort caught with explosives, released into rehab, potential accessibility issues with Town Hall station on the Melbourne Metro Tunnel, issues with unprepared tourists coming to Victorian ski resorts, especially without the essentials for their car (snow chains), and of course...
Must Do Melbourne... is back: it's a Friday after all!
Only a single voiced over story tonight: about the hunt for who set a Latrobe Valley pub on fire in May, but the Gippsland flood situation only got a passing mention in the first weather cross tonight.
Sport tonight, complete with a live cross from the G...
But in our view, Melbourne needed to get the basics together (inc. some more voiced over pieces) tonight, especially to keep the pressure on Brisbane.
The scores.
Six local stories.
Two live crosses.
One voiced over piece.
Melbourne Friday sport living up to expectations.
A Ray Robinson Number of 2.
The one number that matters tonight...
Melbourne scored: a 6.3/10.
It was the overall strength of the bulletin that left Melbourne bare tonight.
Just two more voiced over pieces tonight would have pushed them into the 7/10 range.
And, now we have the results for this fixture.
Brisbane: 7/10.
Melbourne 6.3/10.
Brisbane has taken out this fixture... and has won the Content Survey Live Grand Final, 3-0.
The long term loser has finally broken their curse.
For the first time in this series's six year history, the Content Survey Live title has jumped the Barassi Line: and is coming home to a NRL state.
A achievement that was thought to be only a vision this time last year: something that the Ghidella/Adsett team should rightfully be proud of.
Well, that's it for this week, and for this season of Content Survey Live.
The overall standings for this season:
The gold medal: Brisbane.
The silver medal: Melbourne.
The bronze medal: Perth.
4th place: Adelaide.
The wooden spoon: Sydney.
In addition: Brisbane goes on to represent Australia in next year's Content Survey Live World Championships, to go face to face, person to person with the winner of Content Survey Live U.S.A.
This season, was legendary in more ways than one.
Starting with a sixtieth, and culminating with a news brand change.
Covering a papal death, while bringing Perth out of the midnight run in the process.
Having our way with a federal election... until we had to bolt to Sydney and push out this competition by two weeks.
A celebration for the longterm loser finally coming good.
There may not be a Australian version next year... but America, be warned: the wayward son is coming to survey your nation's local news services (CBS O&O's plus a CBS affiliate) for a breath of fresh air, and a change of pace.
See you first in early October for the pool selections and then: in May sweeps in 2026, America: the boundary... will finally be crossed.
A reminder of our socials: Facebook: https://www.facebook.com/kuttsywoods.couch
BlueSky: https://bsky.app/profile/veritasonkw.bsky.social
The Hometown Rule for the Grand Final, is as follows.
Brisbane:
Melbourne:
We open tonight, with a story about a overnight siege in Daisy Hill in central Victoria (south of Maryborough... the Victorian one) that led to a police shooting (two points for the Ray Robinson Number), a live cross to Morwell for "that trial", a update on the current issues with childcare after a incident with a worker, a Cranbourne escort caught with explosives, released into rehab, potential accessibility issues with Town Hall station on the Melbourne Metro Tunnel, issues with unprepared tourists coming to Victorian ski resorts, especially without the essentials for their car (snow chains), and of course...
Must Do Melbourne... is back: it's a Friday after all!
Only a single voiced over story tonight: about the hunt for who set a Latrobe Valley pub on fire in May, but the Gippsland flood situation only got a passing mention in the first weather cross tonight.
Sport tonight, complete with a live cross from the G...
But in our view, Melbourne needed to get the basics together (inc. some more voiced over pieces) tonight, especially to keep the pressure on Brisbane.
The scores.
Six local stories.
Two live crosses.
One voiced over piece.
Melbourne Friday sport living up to expectations.
A Ray Robinson Number of 2.
The one number that matters tonight...
Melbourne scored: a 6.3/10.
It was the overall strength of the bulletin that left Melbourne bare tonight.
Just two more voiced over pieces tonight would have pushed them into the 7/10 range.
And, now we have the results for this fixture.
Brisbane: 7/10.
Melbourne 6.3/10.
Brisbane has taken out this fixture... and has won the Content Survey Live Grand Final, 3-0.
The long term loser has finally broken their curse.
For the first time in this series's six year history, the Content Survey Live title has jumped the Barassi Line: and is coming home to a NRL state.
A achievement that was thought to be only a vision this time last year: something that the Ghidella/Adsett team should rightfully be proud of.
Well, that's it for this week, and for this season of Content Survey Live.
The overall standings for this season:
The gold medal: Brisbane.
The silver medal: Melbourne.
The bronze medal: Perth.
4th place: Adelaide.
The wooden spoon: Sydney.
In addition: Brisbane goes on to represent Australia in next year's Content Survey Live World Championships, to go face to face, person to person with the winner of Content Survey Live U.S.A.
This season, was legendary in more ways than one.
Starting with a sixtieth, and culminating with a news brand change.
Covering a papal death, while bringing Perth out of the midnight run in the process.
Having our way with a federal election... until we had to bolt to Sydney and push out this competition by two weeks.
A celebration for the longterm loser finally coming good.
There may not be a Australian version next year... but America, be warned: the wayward son is coming to survey your nation's local news services (CBS O&O's plus a CBS affiliate) for a breath of fresh air, and a change of pace.
See you first in early October for the pool selections and then: in May sweeps in 2026, America: the boundary... will finally be crossed.
A reminder of our socials: Facebook: https://www.facebook.com/kuttsywoods.couch
BlueSky: https://bsky.app/profile/veritasonkw.bsky.social
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