Content Survey Live in April: Who wants it?
Welcome once again to the third round of this year's Content Survey Live: this week being a solo round, before the big three week haul to this series conclusion. Tonight, thanks to the Hometown rule, Sydney's news is getting surveyed first in it's matchup with Melbourne.
The uniquity of this week in April: is that just 48hrs ago, daylight saving ended for the year in NSW and Victoria... meaning tonight's bulletin from Sydney and Friday's in Brisbane are predicted to be car crash quality due to Queensland now being on the same timezone as Sydney and Melbourne until October.
The uniquity of this week in April: is that just 48hrs ago, daylight saving ended for the year in NSW and Victoria... meaning tonight's bulletin from Sydney and Friday's in Brisbane are predicted to be car crash quality due to Queensland now being on the same timezone as Sydney and Melbourne until October.
Now, let's look at the ground rules.
The Ground Rules:
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Some special rules will apply to certain events, e.g. Monday Night's "Hometown Rule" (where the city listed first, is obliged to be surveyed first), Brisbane's GC content count etc.
This week, the city observing a bye: is Adelaide (currently tied with Melbourne for the lead, after it's surprising undefeated run during the two week February survey)
Now, let's look at the tale of the tape for Sydney's survey
SYDNEY SO FAR:
Sydney's record over summer was mixed. The city's news won convincingly over Brisbane in week one, and yet lost to Adelaide on week two. Tonight is important for Sydney as it's the first bulletin post-DST end for the Sydney-Brisbane hybrid: one that needed to be divorced at the first opportunity it had this year, with the move back to 1hr news.
Let us start: Sydney's last Monday of the season.
We open tonight's news, (a stark 20min turnaround from broadcast to 10Play mind you): with a story on receding floodwaters in Sydney's northwest, a set of arrests on a cyber extortion case that led to a suicide (complete with plug for Lifeline), a Nazi salute case from 2022 finally heads to court, and a pill-testing trial, alongside a voiced over piece on a chase in Riverwood last night and a landslide in the Megalong Valley over the weekend.
A very fallow bulletin for Sydney tonight: highlighted by the idiotic move to stick Sydney's local weather: kind of important after what led into last weekend, after the second segment of the bulletin and going with a hybrid forecast for both Sydney and Brisbane leading out of the news at six.
When Sandra Sully doesn't want to plug the lead-in, you know you've made a grave mistake.
Sports coverage: less said, the the better.
Overall, Sydney's first night post DST... was a shocker and a half.
The scores:
Four local stories,
Two voiced over pieces,
A generic Sydney NRL story
Not even a live cross from Windsor/Richmond.
On Feburary 27: Sydney scored: 3.5/10.
Tonight: Sydney scored... 1.3/10.
This score is likely a record low for the Sydney market in Content Survey Live, and has likely consigned the bulletin (with one more showing this season: Thursday May 23) to share the cellar with Brisbane at year's end.
Melbourne will only have to show somebody scratching themselves with Monday's news, and they've won this fixture.
This week, the city observing a bye: is Adelaide (currently tied with Melbourne for the lead, after it's surprising undefeated run during the two week February survey)
Now, let's look at the tale of the tape for Sydney's survey
SYDNEY SO FAR:
Sydney's record over summer was mixed. The city's news won convincingly over Brisbane in week one, and yet lost to Adelaide on week two. Tonight is important for Sydney as it's the first bulletin post-DST end for the Sydney-Brisbane hybrid: one that needed to be divorced at the first opportunity it had this year, with the move back to 1hr news.
Let us start: Sydney's last Monday of the season.
We open tonight's news, (a stark 20min turnaround from broadcast to 10Play mind you): with a story on receding floodwaters in Sydney's northwest, a set of arrests on a cyber extortion case that led to a suicide (complete with plug for Lifeline), a Nazi salute case from 2022 finally heads to court, and a pill-testing trial, alongside a voiced over piece on a chase in Riverwood last night and a landslide in the Megalong Valley over the weekend.
A very fallow bulletin for Sydney tonight: highlighted by the idiotic move to stick Sydney's local weather: kind of important after what led into last weekend, after the second segment of the bulletin and going with a hybrid forecast for both Sydney and Brisbane leading out of the news at six.
"Queensland" according to 10's hybrid forecast at 5 to 6pm.
Sports coverage: less said, the the better.
Overall, Sydney's first night post DST... was a shocker and a half.
The scores:
Four local stories,
Two voiced over pieces,
A generic Sydney NRL story
Not even a live cross from Windsor/Richmond.
On Feburary 27: Sydney scored: 3.5/10.
Tonight: Sydney scored... 1.3/10.
This score is likely a record low for the Sydney market in Content Survey Live, and has likely consigned the bulletin (with one more showing this season: Thursday May 23) to share the cellar with Brisbane at year's end.
Melbourne will only have to show somebody scratching themselves with Monday's news, and they've won this fixture.
A Flood Of Memories: 1974 Revisited.
(thanks to some Brisbane Telegraph and Sunday Sun microfiche over at SLQ)
Today, we look back at April 8, 1974 (the final leadup to the Easter long weekend that year.)
The front page's big headline was a national story: the impending double dissolution federal election (eventually set for May 18, whose campaign's final days will be marked as part of the "City with A Golden Anniversary" event next month) with Liberal senators increasing the screws on the Whitlam government to pressure for the DD trigger.
(Telegraph front page 8/4/1974)
A interesting statistic about the impending 1974 double dissolution: it also brought to a end of 10 years of senate and House of Representatives elections being standalone affairs: after Robert Menzies called a HoR-only election in 1963, inadvertently desyncing elections for the Australian Senate (with senate-only elections held in 1964, 1967 and 1970.).
Well, that's it for night one of Round three. Tomorrow, we have Monday night from Melbourne: set to be a significant headache for Sydney's news.
A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, Bluesky, and Mastodon, as well as our official Facebook page.
(Telegraph front page 8/4/1974)
A interesting statistic about the impending 1974 double dissolution: it also brought to a end of 10 years of senate and House of Representatives elections being standalone affairs: after Robert Menzies called a HoR-only election in 1963, inadvertently desyncing elections for the Australian Senate (with senate-only elections held in 1964, 1967 and 1970.).
Well, that's it for night one of Round three. Tomorrow, we have Monday night from Melbourne: set to be a significant headache for Sydney's news.
A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, Bluesky, and Mastodon, as well as our official Facebook page.
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