Tonight's serving at the Content Survey Live restaurant.
A bowl of WA's finest... with a midnight run to boot.
Order up!
Welcome to the third night of Round 3 of Content Survey Live for 2024. Monday night, was another triumph for Melbourne, who are tied for the lead with Adelaide (on a bye week this week), and a significant news bulletin disaster for Sydney on the first night after the end of daylight saving.
Tonight is the return of the Midnight Run, after their bye in the second week of the February season, Tonight's Perth's night to look less like a fluke... and more like a threat.
But, first: here's the ground rules of this eating... I mean survey challenge.
The Ground Rules:
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Some special rules will apply to certain events, e.g. Monday Night's "Hometown Rule" (where the city listed first, is obliged to be surveyed first), Brisbane's GC content count etc.
This week, the city observing a bye: is Adelaide (currently tied with Melbourne for the lead, after it's surprising undefeated run during the two week February survey)
The tale of the tape for Perth:
PERTH SO FAR...
The single survey Perth has had so far this year, was just passable from the grand finalists last year. However for 10: one significant change has occurred since the first survey back in Feburary. On March 18: Nine moved their afternoon news in that market back to 4pm ending a good few years of Nine being head to head with a weakened 10 at five. However, the lack of publicly available local OzTam ratings has quite simply given many observers no clue as to how 10 is performing in WA since Nine went to 4pm...
We open tonight's survey... (proceeds to lift off the cloche)
After a opener that somehow describes a story twice, we are faced with the first story of the night: a e-scooter accident in Forrestfield, followed by a series of assualts in Bunbury facing court, a "exclusive" about Perth rental rates struggling to meet demand and a story on a new maternity hospital for Perth. A sole voiced-over piece, about two motorcycle accidents, one on the Kwinana Freeway and one in Como (no relation to the Como Centre in Melbourne).
After the first window, we get a story preview that looks a lot like this...
A weather cross that initially mis-labeled it's location as the City... (perhaps a remnant from a likely planned for live cross from earlier that likely never happened)
However, after that stumble, Perth put on a masterclass for sport (probably the only challenger for Quarters this week), with no less than two full stories and a wrap leading up to this weekend's West Coast home game, as well as three voiced over pieces.
Overall, Perth's bulletin, despite the hitches tonight, is a return to past form: although the lack of awareness of the hitches during the sports segment from the sports presenter will likely drag Perth's ranking down.
The scores:
Four full stories.
A sports segment that despite it's rocky start, is probably the best outside Melbourne.
Four voiced over pieces,
Only live cross was to a bowling alley: which unfortunately saw the weather presenter fail to get his promised strike.
On Feburary 23: Perth scored, a 5/10.
Tonight: Perth scored a 6.5/10.
Not enough to eclipse Melbourne this week, but enough to likely seal a fixture victory tomorrow night, when Brisbane comes down the isle... after two consecutive losses, and a bye to look forward to down the road.
This week, the city observing a bye: is Adelaide (currently tied with Melbourne for the lead, after it's surprising undefeated run during the two week February survey)
The tale of the tape for Perth:
PERTH SO FAR...
The single survey Perth has had so far this year, was just passable from the grand finalists last year. However for 10: one significant change has occurred since the first survey back in Feburary. On March 18: Nine moved their afternoon news in that market back to 4pm ending a good few years of Nine being head to head with a weakened 10 at five. However, the lack of publicly available local OzTam ratings has quite simply given many observers no clue as to how 10 is performing in WA since Nine went to 4pm...
We open tonight's survey... (proceeds to lift off the cloche)
After a opener that somehow describes a story twice, we are faced with the first story of the night: a e-scooter accident in Forrestfield, followed by a series of assualts in Bunbury facing court, a "exclusive" about Perth rental rates struggling to meet demand and a story on a new maternity hospital for Perth. A sole voiced-over piece, about two motorcycle accidents, one on the Kwinana Freeway and one in Como (no relation to the Como Centre in Melbourne).
After the first window, we get a story preview that looks a lot like this...
A weather cross that initially mis-labeled it's location as the City... (perhaps a remnant from a likely planned for live cross from earlier that likely never happened)
Before, it's real location was revealed.
But, the big breakdown happened leading into sport: where the trivia question's answer never turned up, just a black screen crashing into a unaware sports presenter... leading into this moment, that pretty much described the whole episode:
But, the big breakdown happened leading into sport: where the trivia question's answer never turned up, just a black screen crashing into a unaware sports presenter... leading into this moment, that pretty much described the whole episode:
However, after that stumble, Perth put on a masterclass for sport (probably the only challenger for Quarters this week), with no less than two full stories and a wrap leading up to this weekend's West Coast home game, as well as three voiced over pieces.
Overall, Perth's bulletin, despite the hitches tonight, is a return to past form: although the lack of awareness of the hitches during the sports segment from the sports presenter will likely drag Perth's ranking down.
The scores:
Four full stories.
A sports segment that despite it's rocky start, is probably the best outside Melbourne.
Four voiced over pieces,
Only live cross was to a bowling alley: which unfortunately saw the weather presenter fail to get his promised strike.
On Feburary 23: Perth scored, a 5/10.
Tonight: Perth scored a 6.5/10.
Not enough to eclipse Melbourne this week, but enough to likely seal a fixture victory tomorrow night, when Brisbane comes down the isle... after two consecutive losses, and a bye to look forward to down the road.
A Flood Of Memories: 1974 Revisited.
(thanks to some Brisbane Telegraph and Sunday Sun microfiche over at SLQ)
We now look back at Thursday April 11, 1974:
(front page Telegraph 11/4/1974)
The big front page story that day was the beginning of the Easter travel period with a plea by police to stay safe on the roads during the long weekend, alongside a blitz on minors drinking alcohol in hotels. The previous year (1973), sixteen Queenslanders had died on the roads during the Easter long weekend.
To compare: the Easter long weekend this year, Queensland as a whole only had two fatalities on the road. The biggest difference between 50 years ago and today: our attitudes toward drink driving: whereas 50yrs ago, we were more tempted to drive after a little too much to drink (the lack of serious enforcement by QLD police until the mid-to-late 1980's (which kicked off with the mandating of a 0.05 blood alcohol limit for driving in 1985, then the RID (Reduce Impaired Driving) campaign in August 1986, then the ultimate introduction of Random Breath Testing to Queensland, in 1988 (years after the rest of Australia introduced RBT) didn't help), today, the awareness of drink and drug driving's risks combined with enforcement via random breath testing/random drug testing of drivers, has seen a significant drop in road fatality rates in Queensland, despite Queensland's population increasing significantly in the same timeframe.
Tomorrow, April 12, in 1974 was Good Friday: no papers out obviously on that date, but this series will help bridge the gap between Content Survey Live: Season Mode and the non-competitive Brisbane-only "City with a Golden Anniversary" series starting on May 13.
Well, that's it for another midnight run. Tomorrow is Brisbane, and the close of the April round of Content Survey Live. But we close with a short public information film: from England, from the 1980's that tried to encourage people to leave their car at home when they went to the pub to have a pint (a completely different tone to the shock value the UK CoI usually used to explain why drink driving was wrong).
But, there is also a bonus UK public information film here from the late seventies... "What should we do with a drunken driver..."
A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, Bluesky, and Mastodon, as well as our official Facebook page.
We now look back at Thursday April 11, 1974:
The big front page story that day was the beginning of the Easter travel period with a plea by police to stay safe on the roads during the long weekend, alongside a blitz on minors drinking alcohol in hotels. The previous year (1973), sixteen Queenslanders had died on the roads during the Easter long weekend.
To compare: the Easter long weekend this year, Queensland as a whole only had two fatalities on the road. The biggest difference between 50 years ago and today: our attitudes toward drink driving: whereas 50yrs ago, we were more tempted to drive after a little too much to drink (the lack of serious enforcement by QLD police until the mid-to-late 1980's (which kicked off with the mandating of a 0.05 blood alcohol limit for driving in 1985, then the RID (Reduce Impaired Driving) campaign in August 1986, then the ultimate introduction of Random Breath Testing to Queensland, in 1988 (years after the rest of Australia introduced RBT) didn't help), today, the awareness of drink and drug driving's risks combined with enforcement via random breath testing/random drug testing of drivers, has seen a significant drop in road fatality rates in Queensland, despite Queensland's population increasing significantly in the same timeframe.
Tomorrow, April 12, in 1974 was Good Friday: no papers out obviously on that date, but this series will help bridge the gap between Content Survey Live: Season Mode and the non-competitive Brisbane-only "City with a Golden Anniversary" series starting on May 13.
Well, that's it for another midnight run. Tomorrow is Brisbane, and the close of the April round of Content Survey Live. But we close with a short public information film: from England, from the 1980's that tried to encourage people to leave their car at home when they went to the pub to have a pint (a completely different tone to the shock value the UK CoI usually used to explain why drink driving was wrong).
But, there is also a bonus UK public information film here from the late seventies... "What should we do with a drunken driver..."
A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, Bluesky, and Mastodon, as well as our official Facebook page.
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