What do we do with a hybrid bulletin,
What do we do with a hybrid bulletin,
What do we do with a hybrid bulletin...
10's at 5 o'clock.
Welcome to the final night of Round 3 of Content Survey Live Season Mode. Perth last night has likely got it's fixture with Brisbane in the bag, with a emphatic return to the form of old.
Tonight, is Brisbane's third straight survey of the season and is coming into it with a 0-2 record. Will they sock a few dingers, or will it be three strikes, and then it's off for a bye...
Let's look at the ground rules first:
The Ground Rules:
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Some special rules will apply to certain events, e.g. Monday Night's "Hometown Rule" (where the city listed first, is obliged to be surveyed first), Brisbane's GC content count etc.
This week, the city observing a bye: is Adelaide (currently tied with Melbourne for the lead, after it's surprising undefeated run during the two week February survey)
BRISBANE SO FAR:
A woeful performance so far this year for 10's Brisbane bulletin: with two straight losses in the summer rounds of this game. Ten's lack of push toward restoring separate Sydney and Brisbane bulletins (complete with separate presenting teams) after a effective trial (albeit with Sandra working until 7pm Sydney time) during DST is nothing but sheer stupidity.
The best free agent in the QLD industry is available, and 10 have made no overture to Kendall Gilding thus far, instead letting her write columns freelance for the company that is singlehandedly killing 10's momentum outside the SE corner as a network: News Corp.
Tonight, we expect a significant mess that is a shell of what is possible with the right investment.
We open tonight's survey: with a big overseas lead story: the death of O.J. Simpson (which actually aired third: no fooling), after a live cross that was never followed up concerning a shooting at Kilkivan (which happened right before deadline for TVQ's news), followed by a full story and a live cross on Oxley Road, outside the Sherwood police station: about a police DV leaker getting charged, while a adult crime blitz got a full story. There was a V/O'd piece on Molly the magpie, and a early sports piece on Justin Hodges's boxing camp... but you could literally call the bulletin over (bar a sports segment closer to six than five with two Brisbane stories, one on the Lions last night, the other on the Brisbane NRL derby tonight) at 5:25pm. That was the time 10 stuck the local forecast for Queensland: effectively calling a move to a exit ramp for anyone unlucky to watch 10's news...
Much like how Late Night with David Letterman's opener empties the bar at Cheers...
By the time the bulletin was over: you only got a wrap of Sydney's headlines, and a bet on the Sydney cup tomorrow at Randwick: no mention at all of the big story in Kilkivan!
Overall: the last 35 minutes dragged down the first 25 minutes. However, it still reinforces the view we have: plain and simple. Just call Kendall and return local news home to Brisbane, where a studio has been sitting mothballed for three and a half years.
The scores:
Two local stories: a pitiful effort compared to other markets this week.
One voiced over piece about a magpie.
A sports product slightly better than Sydney's on Monday (but still well behind Melbourne and Perth this week)
And two live crosses: one that was never followed up, the other was attached to one of the two local stories tonight.
On Feburary 29: Brisbane scored a 1/10.
Tonight, April the 12th, 2024: Brisbane scored nul points naturally (unlike the penalty adjusted ranking in September 2022): 0/10.
This 0/10, is entirely deserved: because if 10 hadn't given up at 5:25pm on Queensland (including the shock lack of followup on the Kilkivan story later in the bulletin), the ranking would have been actually a 0.5/10. 10's lack of resources in Queensland, yet again strikes when big news breaks.
This also means: Perth has won the second fixture of Round 3: gaining two points (almost by default), after a complete capitulation by a Brisbane newsroom producing a product that tonight at least: is more Sydney's news than Brisbane's.
This also means, that Brisbane's bye next month is increasingly likely to be the only points earned this season by a news product that needs significant change: something Erin Edwards should outright fight for, not just for herself: but for the people in the Brisbane "bureau/newsroom" that want to have the same investment and opportunities as Melbourne, Adelaide and Perth.
($500k in equipment news promo (that's $5,766,949 in equipment today), Courier-Mail, May 1974)
(Ray Robinson’s 3am wakeup call: May 7, 1974)
(What the heck ever happens on Mt Coot-tha? May 8, 1974)
(Toes burning… May 9, 1974)
(The best team won’t be playing football... May 10, 1974)
(A broadsheet page for the Sunday Mail May 12, 1974)
Thanks, for having us at your place this April... and see you on May 13.
A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, Bluesky, and Mastodon, as well as our official Facebook page.
This week, the city observing a bye: is Adelaide (currently tied with Melbourne for the lead, after it's surprising undefeated run during the two week February survey)
BRISBANE SO FAR:
A woeful performance so far this year for 10's Brisbane bulletin: with two straight losses in the summer rounds of this game. Ten's lack of push toward restoring separate Sydney and Brisbane bulletins (complete with separate presenting teams) after a effective trial (albeit with Sandra working until 7pm Sydney time) during DST is nothing but sheer stupidity.
The best free agent in the QLD industry is available, and 10 have made no overture to Kendall Gilding thus far, instead letting her write columns freelance for the company that is singlehandedly killing 10's momentum outside the SE corner as a network: News Corp.
Tonight, we expect a significant mess that is a shell of what is possible with the right investment.
We open tonight's survey: with a big overseas lead story: the death of O.J. Simpson (which actually aired third: no fooling), after a live cross that was never followed up concerning a shooting at Kilkivan (which happened right before deadline for TVQ's news), followed by a full story and a live cross on Oxley Road, outside the Sherwood police station: about a police DV leaker getting charged, while a adult crime blitz got a full story. There was a V/O'd piece on Molly the magpie, and a early sports piece on Justin Hodges's boxing camp... but you could literally call the bulletin over (bar a sports segment closer to six than five with two Brisbane stories, one on the Lions last night, the other on the Brisbane NRL derby tonight) at 5:25pm. That was the time 10 stuck the local forecast for Queensland: effectively calling a move to a exit ramp for anyone unlucky to watch 10's news...
Much like how Late Night with David Letterman's opener empties the bar at Cheers...
By the time the bulletin was over: you only got a wrap of Sydney's headlines, and a bet on the Sydney cup tomorrow at Randwick: no mention at all of the big story in Kilkivan!
Overall: the last 35 minutes dragged down the first 25 minutes. However, it still reinforces the view we have: plain and simple. Just call Kendall and return local news home to Brisbane, where a studio has been sitting mothballed for three and a half years.
The scores:
Two local stories: a pitiful effort compared to other markets this week.
One voiced over piece about a magpie.
A sports product slightly better than Sydney's on Monday (but still well behind Melbourne and Perth this week)
And two live crosses: one that was never followed up, the other was attached to one of the two local stories tonight.
On Feburary 29: Brisbane scored a 1/10.
Tonight, April the 12th, 2024: Brisbane scored nul points naturally (unlike the penalty adjusted ranking in September 2022): 0/10.
This 0/10, is entirely deserved: because if 10 hadn't given up at 5:25pm on Queensland (including the shock lack of followup on the Kilkivan story later in the bulletin), the ranking would have been actually a 0.5/10. 10's lack of resources in Queensland, yet again strikes when big news breaks.
This also means: Perth has won the second fixture of Round 3: gaining two points (almost by default), after a complete capitulation by a Brisbane newsroom producing a product that tonight at least: is more Sydney's news than Brisbane's.
This also means, that Brisbane's bye next month is increasingly likely to be the only points earned this season by a news product that needs significant change: something Erin Edwards should outright fight for, not just for herself: but for the people in the Brisbane "bureau/newsroom" that want to have the same investment and opportunities as Melbourne, Adelaide and Perth.
A Flood Of Memories: 1974 Revisited.
(thanks to some Brisbane Telegraph and Sunday Sun microfiche over at SLQ)
The 12th of April in 1974, was Good Friday: meaning no afternoon Telegraph in Brisbane: so we are using this opportunity to stick ourselves in rewind with a little fast forward from today, as at this time in April 1974: the TVQ news service was a month away from launching.
Let’s hit the rewind button.
Switch on Sandra… buzz, buzz, This is the future of news, this is Ten Eyewitness News… buzz, buzz, witness the world, through our eyes… buzz, buzz, news happens… buzz, buzz, information is our lifeline, defines the age we live in… buzz, buzz, See it first on Ten… buzz, buzz, Together, we've got it all covered... buzz, buzz, when news breaks, it’ll be on Ten Eyewitness News first… buzz, buzz, Life’s changed so much news coverage had to change… buzz, buzz, from January 22, Brisbane’s number one newsman is bringing his experience to the Ten Evening News… buzz, buzz, Geoff Mullins and Anna McMahon on Brisbane Ten News, where the news comes first… buzz, buzz News with expertise and credibility... buzz,buzz, This is our finest hour, TV0 Eyewitness News… buzz, buzz, See you at Expo, buzz, buzz, You've had us in your home for a long time: now it's time to come to ours... buzz, buzz, TV0 Eyewitness News: is honoured... buzz, buzz, One small step can change the way we look at our world… buzz, buzz, Brisbane turns to TV0... buzz, buzz, The complete news service... buzz, buzz, The more you watch, the more you'll know... buzz, buzz Now in one hour, TV0 Eyewitness News, says it all… buzz, buzz, I’m a a eyewitness, cause I saw it all here on 0… buzz, buzz, The Eyewitness team’s out there, they can be compared to no-one… buzz, buzz, Des McWilliam’s Eyewitness News: The Team to Watch… buzz, buzz, Brian Cahill and Des McWilliam Eyewitness News at six (41:50 in)… buzz, buzz… change tape, change tape…
Welcome to a time where history is made every single night for a news service that had a significant fight ahead in a market where both Seven and Nine had been in the news business for almost fifteen years (up against six radio news services, two daily papers (morning (Courier-Mail)/afternoon (Telegraph) run by Queensland Newspapers) and two Sunday papers (one tabloid (Sunday Sun (fresh off being the Sunday Truth) News Corp), one broadsheet (Sunday Mail by Queensland Newspapers), and a bulletin whose great advances in such a short time (packaged reporting, ENG, interstate and international news via a permanent bearer connection (instead of waits at Brisbane Airport for yesterday's interstate news), helicopters and live eyes, even improved weather presentation all happened in the TVQ bulletin's first five years) paved the way for everything we take for granted in television news in the 21st century.
We have arrived, one week prior to the TVQ news service’s launch in May 1974: and we can show you all the print advertising muscle TVQ put into it… for the first time ever all together in one sitting.
We begin with ad #1, probably the most notable: featured by 10 themselves in a 30th anniversary piece on TVQ’s news in 2004. This newspaper advertisement features a good look at TVQ’s news gathering equipment… all film (something that would have been radically different if TVQ’s news had waited another couple of years to launch, as bigtime ENG rollouts had only just begun to hit the US TV news industry in mid-1974), and all acquired after a visit to Switzerland (most likely the Montreux International Television Symposium in mid-1973).
($500k in equipment news promo (that's $5,766,949 in equipment today), Courier-Mail, May 1974)
The next one: describes the commitment by one cameraman to be always at the ready when news broke.
The third newspaper ad describes the intention to run a newsroom in Brisbane’s CBD (at 4IP’s studios in the MIM building at 160 Ann St: incidentally, next door to where Nine’s online Brisbane Times produces their journalism today at Wesley House) and shuttle filmed stories to Mt Coot-tha, as a huge point of difference. However: as technology rapidly changed: the approach also changed: with a shift to Mt Coot-tha once videotape became a part of the newsroom’s bread and butter, alongside the evolution of vehicular news gathering equipment (i.e. live eyes/helicopters)
The fourth newspaper ad, reveals the anchor for the weeknight product: Neville Roberts (later shortened to just Nev Roberts, prior to joining Seven) as well as the technology behind the Mt Coot-tha news presentation: a early use of chromakeyed backgrounds for news.
The fifth newspaper ad, compares the TVQ team hired to a football team, although they didn’t actually play football…
And, finally: all were combined into one advert, for publishing in both Brisbane Sunday papers for May 12, 1974: the night before TVQ’s news service was to launch:
and
(a two page tabloid spread for the Sunday Sun May 12, 1974)
The next time, we meet: will be for the first five day week for Content Survey Live since 2022: a all-Brisbane celebration of 50 years of news on TVQ, with radically different rules.
The rules in “The City with A Golden Anniversary” event are as follows:
-Local packaged stories count as marks: Those produced in Brisbane with a national angle do not count.
-If it was sourced overnight in Brisbane (replacing the “Live Cross”) by either a news crew or a pool, it will be marked once if it is a voiced over piece, and marked twice if a full story has resulted from it. We call this specific number each night, the "Ray Robinson Number".
-Local sports stories count regardless of whether the sports reporter shows their face.
-And, a encouragement for 10 to return their bulletin home to Queensland. Weather will count in this Content Survey Live event.
In addition, all marks will be totalled, and local stories, sport and voiced over content will be compared with the Great Local News Study results of 2019 at the end of the week.
For the first time ever for a Content Survey Live series entry: our paper surveys will also be available to peruse. We have acquired a exercise book explicitly for this event… that can scan up pages via a mobile device, and deliver them digitally, to give you a inside look at what makes this series tick: important as on May 14: we celebrate our own fiftieth: the fiftieth Content Survey Live-branded survey of 10’s content run on Kuttsywood’s Couch: as the 2021 Lexicon News run within the second CSL is officially part of the Lexicon News lineage.
Demo of the scanned survey that will appear the City With A Golden Anniversary event this year (using a special exercise book): utilizing the first Brisbane survey from last year.
Join us, from May 13: the fiftieth birthday of Brisbane's third commercial news service, until May 17 for a week of non-competitive action, that gives us the real picture about 10's Brisbane problems, while ultimately preceding the final two weeks of Content Survey Live: Season Mode, .
Join us, from May 13: the fiftieth birthday of Brisbane's third commercial news service, until May 17 for a week of non-competitive action, that gives us the real picture about 10's Brisbane problems, while ultimately preceding the final two weeks of Content Survey Live: Season Mode, .
Thanks, for having us at your place this April... and see you on May 13.
A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, Bluesky, and Mastodon, as well as our official Facebook page.
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