Last night was a first.
But what happens when tribal content... is on the flipside?
Welcome to the second night of Content Survey Live in 2023.
(blurb about Melb Mon. Night)
This first semi final week, is between perennial Content Survey Live also-rans, Brisbane and newly de-hybrided Melbourne that came second to Perth last year.
The rules of combat... I mean survey are as follows:
Are you ready to survey some content...
We open Brisbane's Monday night bulletin with the Whitsundays military helicopter crash as the lead, including a obviously pre-taped live cross. We actually checked Sydney's: and Sydney got a live live cross, and as we already know: Melbourne got a live live cross from Airlie. Explain how Brisbane viewers got the short end of the stick, Erin!
(blurb about Melb Mon. Night)
This first semi final week, is between perennial Content Survey Live also-rans, Brisbane and newly de-hybrided Melbourne that came second to Perth last year.
The rules of combat... I mean survey are as follows:
The Ground Rules:
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.
The tale of the tape for Brisbane, coming into Content Survey Live this year is a very interesting story indeed...
The tale of the tape for Brisbane, coming into Content Survey Live this year is a very interesting story indeed...
Ahh, Brisbane: our home bulletin, and perennial wooden spooner of Content Survey Live (no matter how hard Adelaide has tried). Last year’s 2nd survey created history: where Brisbane’s news actually ranked a zero out of ten, because of lacklustre coverage of a Brisbane-sourced story that occurred during the second Sydney survey. This issue would come back to haunt them in summer this year, when due to the network’s lack of live link equipment based on the Gold Coast, 10 couldn’t even stump up a live cross during a local window at 5pm concerning the Sea World helicopter tragedy: while 7/9’s Gold Coast newsrooms were pumping out stories live from the scene to the nation.
Equipment issues is just one of many reasons why Brisbane’s news service still smells, and why Paramount needs to act. Brisbane (and for that matter, Queensland) is probably the market that needs the most investment in the country: because it needs to get the basics together (more journos, more equipment, more resources outside the SE corner: after all, news in Queensland can sometimes happen over 2000km away from Brisbane (a distance equal to that between Brisbane and Adelaide: or for Paramount executives in cushy LA offices: the distance between Los Angeles in California and Dallas in Texas) , and the fact that unlike Adelaide: 10 will have to hire externally for a anchor in Brisbane, as nobody working there today has had experience working a newsreading gig for 10, with the Mt Coot-tha news studio sitting idle for the last 1053 days, whose basic structure (when you take away the 2013 clip-ons) is nearly thirteen years old, dating back to 10’s botched 2011 news expansion) before you even think of looking at splitting Brisbane’s news from Sydney.
But, there is some hope that Brisbane is going to eventually follow Adelaide and Melbourne, and have standalone production revived. Recent hires, most critically a significant poaching from Seven in Brisbane in Erin Edwards (part of the team responsible for Seven’s 2011 Walkley-winning coverage of the Lockyer Valley flood), that was officially announced hours after Seven’s own set of news staff movements in Brisbane (with then Brisbane news director, Neil Warren headed to Sydney to run the Sydney newsroom, with Michael Coombes becoming 7’s Brisbane news chief). Our hope is simply: that Erin needs to push hard for 10 to catch up in this market, after years of having a austere product slowly diminishing in viewership, that has become irrelevant to a state with more news gathering space than most European countries.
Monday night may have been a good time for Super League in 1997: but will being second of the season differ from it’s opposition in this first round of: Content Survey Live, tournament style?
Are you ready to survey some content...
We open Brisbane's Monday night bulletin with the Whitsundays military helicopter crash as the lead, including a obviously pre-taped live cross. We actually checked Sydney's: and Sydney got a live live cross, and as we already know: Melbourne got a live live cross from Airlie. Explain how Brisbane viewers got the short end of the stick, Erin!
This is followed, by a piece from Canberra that incorrectly labels someone as Nationals leader David Littleproud on-screen.
This is obviously not David Littleproud.
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This, however is David Littleproud.
We get next stories concerning Olympics planning (that somehow had the Paralympics logo on the background behind Sandra), the opening of the Caboolture satellite hospital, and the impending dismantling of the tugboat Forceful as well as a solitary voiced over piece about the Wally Lewis CTE story: whose 60 Minutes appearance outrated the Logies in south-east Queensland.
Meanwhile, we've noticed (important as we like recording our QLD bulletin entries in this series for watching back) that it looks like SCA is struggling to sell adverts for the hybrid bulletin: as we saw no less than four two minute infomercials during adbreaks peppered through the entire bulletin.
The only GC content in this entire bulletin was a 30sec breaking news piece from Coomera concerning a housefire.
Meanwhile, sport on the Sydney/Brisbane hybrid was stale as it always is, including a NRL wrap that had no mention of the game that wound up during the Sunday night national bulletin. Same live crosses as Melbourne, but unusually, the big AFL story (Buddy Franklin retirement) led the Sydney/Brisbane hybrid's sports section.
The severe lack of resources by 10 in regional Queensland is shown quite plainly in the piece concerning the military helicopter accident in the Whitsundays. The fact that half of the vision for the story is actually sourced from the ABC is something that needs to be outright addressed, because 10's biggest weakness is coverage outside Brisbane, as well as the sole live link truck 10 has in QLD being driven 18 hours to Airlie Beach... prevented 10 from using it's hour wisely in Brisbane. In addition, 10 was the only commercial station to run zero, about the final day of Myer on the Queen Street Mall in Brisbane's CBD.
The scores:
Four local stories.
Four live crosses... although three were during sport.
One voiced over piece.
Sloppy NRL coverage.
30secs of GC news.
In 2022: Brisbane got 1.75/10 (night 1) and the infamous 0/10 (night 2)
On Monday night: Brisbane got 1/10, it's lowest natural figure ever.
Brisbane is hoping for a recovery, to even get it into the preliminary final, and because of it's shocking performance concerning Monday's bulletin, it'll be back for a "live" survey on Thursday, potentially hoping that Melbourne struggles on Friday.
There needs to be significant change made, Paramount, and it means that the Sydney/Brisbane hybrid must end at the end of this year, or risk even scarier ratings problems in 2024.
Mondays with Hank:
We get next stories concerning Olympics planning (that somehow had the Paralympics logo on the background behind Sandra), the opening of the Caboolture satellite hospital, and the impending dismantling of the tugboat Forceful as well as a solitary voiced over piece about the Wally Lewis CTE story: whose 60 Minutes appearance outrated the Logies in south-east Queensland.
Meanwhile, we've noticed (important as we like recording our QLD bulletin entries in this series for watching back) that it looks like SCA is struggling to sell adverts for the hybrid bulletin: as we saw no less than four two minute infomercials during adbreaks peppered through the entire bulletin.
The only GC content in this entire bulletin was a 30sec breaking news piece from Coomera concerning a housefire.
Meanwhile, sport on the Sydney/Brisbane hybrid was stale as it always is, including a NRL wrap that had no mention of the game that wound up during the Sunday night national bulletin. Same live crosses as Melbourne, but unusually, the big AFL story (Buddy Franklin retirement) led the Sydney/Brisbane hybrid's sports section.
The severe lack of resources by 10 in regional Queensland is shown quite plainly in the piece concerning the military helicopter accident in the Whitsundays. The fact that half of the vision for the story is actually sourced from the ABC is something that needs to be outright addressed, because 10's biggest weakness is coverage outside Brisbane, as well as the sole live link truck 10 has in QLD being driven 18 hours to Airlie Beach... prevented 10 from using it's hour wisely in Brisbane. In addition, 10 was the only commercial station to run zero, about the final day of Myer on the Queen Street Mall in Brisbane's CBD.
The scores:
Four local stories.
Four live crosses... although three were during sport.
One voiced over piece.
Sloppy NRL coverage.
30secs of GC news.
In 2022: Brisbane got 1.75/10 (night 1) and the infamous 0/10 (night 2)
On Monday night: Brisbane got 1/10, it's lowest natural figure ever.
Brisbane is hoping for a recovery, to even get it into the preliminary final, and because of it's shocking performance concerning Monday's bulletin, it'll be back for a "live" survey on Thursday, potentially hoping that Melbourne struggles on Friday.
There needs to be significant change made, Paramount, and it means that the Sydney/Brisbane hybrid must end at the end of this year, or risk even scarier ratings problems in 2024.
Mondays with Hank:
We continue with the MNF journey, as the 90’s arrived. Hank Williams Jr. returned to the MNF intros after a successful debut, and a successful year all round: Tear In My Beer swept awards shows in 1989, culminating in a Grammy in 1990.
This time, however, we have a promo for a “Superbowl season, entering high gear” fittingly opened, by the late Wolfman Jack.
(All My Rowdy Friends MNF #2 from TheGetzGuy on Youtube)
The hope the sequel to 1989’s masterstroke delivered, was rewarded in Tampa for Superbowl XXV in early 1991, although thanks to events elsewhere: when, the Gulf War of 1991 saw ABC replace a live half-time show (which had as the headliner: New Kids on The Block: although the half-time show was replayed after the game), with news coverage: while the game itself turned out to be a rollercoaster: ultimately ending with the New York Giants winning by a solitary point, after Buffalo missed a field goal on the buzzer.
The half-time, later pre-game entertainment traditions in Australia have evolved similar to the US: although we’ve had our moments. Thursday and Friday’s posts in this year’s Content Survey Live show off half-time and pre-game events of the past, and yes, two key moments will be on our list: Billy Idol at the 2002 NRL Grand Final, and of course the Waverley Batmobile.
Well, we will be seeing you all back here on Thursday for our coverage of Brisbane's Thursday bulletin, and some halftime entertainment!
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