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Saturday, August 19, 2023

Content Survey Live 2023: The Call of The Tribes: Preliminary Final: Adelaide V Melbourne: Night 4 (Adelaide)

The end of a big week.
Who's going to bring it home against Perth next week?
Welcome to the last night of a packed Preliminary Final week, between Adelaide and Melbourne. Let's look at the standings after last night's washup of the Matildas loss on Wednesday night.
Melbourne: 11.4/20 (after losing .6 points due to a missed live cross opportunity)
Adelaide 5.5/10 (needing 6 points or higher to get into the grand final)

But first:

The rules of combat... I mean survey are as follows:

The Ground Rules:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.

Adelaide tonight, seems to be raring itself to go: however, the big story from England (which actually ran second in tonight's SA bulletin), is coming from the highs of the Lionesses's win on Wednesday, to the national sorrow in the loss of Sir Michael Parkinson: the UK's most famous television talk show presenter: a innovator in the field, and also one of the five driving forces (alongside, the late David Frost (d. 2013), the late Robert Kee (d. 2013), Angela Rippon and Anna Ford (both still with us) that helped bring commercial breakfast television to the United Kingdom in 1983 in the form of national ITV franchise, TVam.


Parky, we salute you.

Are you ready to survey some content...

We open tonight's news with a live cross: to The-bar-ton... I mean, Thebarton, for the launch of a police RBT blitz this weekend, melded perfectly into a piece where a hoon's car was crushed and a incident concerning a drunk driver doing burnouts overnight.
The hoon car crush was replayed no less than two times: once before 6pm, and once after 6pm.
We get a voiced over piece about a Mix 102.3 promo, giving away free potatoes...


With none other than Max Burford dressed as a potato.

Naturally, jokes ensurely came: in one quip fit for a Burfordball: "Thanks for the roasting".
As well, we get voiced over pieces concerning the Yes campaign, and in sport for a locked in deal for the 36'ers at the Adelaide Entertainment Centre.
Tonight's bulletin looked like it was extremely stressful, as the presenter had to do the weather tonight in addition to the bulletin's body, the first time this year's edition of Content Survey Live Adelaide has had no live crosses for weather presentation.
Pieces on temporary triage facilities at RAH and the RSPCA's adoption drive (rerun at six) made the middle of the bulletin. However: the closing of the Variety Bash from Pinnaroo to Mannum was a little tear jerker: but could have served as a better weather fill-in than the Sydney-based presenter.
Sport, was a very extensive preview of this weekend's AFL, including tonight's game between Collingwood and Brisbane, and one other notable Burfordball concerning the upcoming basketbell (as the newsreader said in the throw to sport), I mean Basketball World Cup tonight: "Australia's campaign starts against Thinnland in Japan"
It's Finland, by the way.
Overall, Adelaide tonight didn't quite feel like it was on it's A-game. But did it get them over the line for a most unexpected victory?
The scores:
Four local stories, with one repeated three times in the bulletin.
Three voiced over pieces, one in sport post 6pm.
Three live crosses: one replayed in full post-6pm.
Sports coverage, again showing the strength of the AFL states compared to NSW/QLD.

On Monday, Adelaide scored 5.5/10.
Tonight, Adelaide scored: 5.8/10, for a total score of 11.3/20 in the preliminary final.


Thus, the final score of the Preliminary Final: by the narrowest of margins...
Melbourne: 11.4/20
Adelaide: 11.3/20

Melbourne, is off to the grand final of Content Survey Live, and Max Burford is busy thinking of superlatives as to why Adelaide barely missed out on pipping Melbourne this week.

The Halftime of our Lives
The AFL centenary of 1996, culminated in a significant grand final event: the first GF played with a team from across the Barassi Line (the Sydney Swans: whose #1 on that day in September 1996: Paul Roos, would ultimately break the premiership duck the Swans had (dating back to it’s South Melbourne days), nine years later as the team’s coach).

Although, the Swans lost that day: the entertainment offering the AFL put on for it’s big birthday was second to none, including many of those who performed Waltzing Matilda at the event in the past, performing as a giant supergroup. It’s fitting, we show you a piece of rare footage: distributed out to the thousands who took part in the pre-game entertainment in 1996, that gives you not just a behind the scenes look at the event’s preparation… but also includes the pre-game entertainment in full. It also shows Melbourne far more accepting of the fact Sydney succeeded in getting the 2000 Olympic Games, than they were at Waverley in 1991, when the Sydney bid was announced to the majority Melbourne-based crowd as part of the segment with the Batmobile.


(AFL GF entertainment 1996, from Nick Morton on Youtube)

Next week, as we turn out the lights on Content Survey Live this year, we look back on the two times the NRL’s most successful advertising slogans were retired at a grand final. One at the beginning of a cigarette sponsorship ban, and one at the end of a four year run, that began not long after the Rabbitohs returned to the NRL.

Well, the countdown is on. On Monday, Perth and Melbourne kick off the grand final week of Content Survey Live, after Melbourne got there by sheer guts and determination. Join us here again next week, as we decide a Content Survey Live champion for 2023.

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