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Tuesday, August 22, 2023

Content Survey Live 2023: The Call of The Tribes: Grand Final Melbourne V Perth Night 2 (Perth)

 Two night's in to the Grand Final...
Will one city try and set up to bring it home tonight?

Welcome to Night 2, of the Content Survey Live Grand Final for 2023: Melbourne last night, put in a stellar effort for their Monday Night bulletin, getting a score of 7/10, and sending a message to the reigning champions. Tonight, is the response by Perth, same night... probably a far different story on one Melbourne sports story.... on the same night, this time from the victors go the spoils.

But first:

The rules of combat... I mean survey are as follows:

The Ground Rules:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.

Perth:
Content Survey Live has one immovable object. 
That is none other than 10’s bulletin in Western Australia. 
Until the start of this year, Perth’s bulletin was the only dedicated bulletin to a single market post-centralization on 10, by way of one key thing it had going for it: it’s timezone, preventing WA news stories being lumped into the Sydney/Brisbane soup like a bad ingredient. 
This independence, has resulted in Perth’s bulletin winning all three Content Survey Live events that have happened since 2020, as well as being the current nightly record holder, with a score of 9.25/10 on their second night of survey in 2022. 

Because of this record, we made the decision from the outset to give Perth a bye to the final week, as due to historic trends (has never scored less than a 8/10), it would have made to the final anyway: potentially besting it’s competition along the way.

Tonight, Perth goes up against the most surveyed market in a single event in this format’s history, one of the two markets that got back dedicated bulletins at the start of 2023. Will the hot streak continue for Perth… or will it be a upset loss for the reigning, defending, undisputed champion of Content Survey Live.

Are you ready to survey some content?

We open tonight's bulletin, with a full story on a former politician going on trial, followed by a puppy dumping (both rerun after six), with voiced-over pieces, about a gang member changing their plea (rerun after 6), the arrival of submarine INS Vagir into Perth (rerun after 6), a potential reuniting of the WA Coalition (buried in comparison to the pollie going on trial, and yup... rerun after 6), a Joondana rollover, as well as the opening of a new mental health facility in Joondalup and the call out for a WA band to be Coldplay's support act later this year.

However, in the wake of the voiced-over piece (rerun after 6) concerning people breaking into Adventure World while the park is closed for winter, we remind people to please visit the WA theme park legally (i.e. when it's open): like what is shown in this video below...
Courtesy, of Theme Park Worldwide.

However, it seems the folks in the graphics department at Subiaco, must have been wishing they were away with the fairies when we can tell the difference...

between graphics in the 5pm window...


And, those in the 6pm window.

Perth's piece concerning the Eagles/Bulldogs game yesterday (inc. a crowd waiting at Perth Airport, as if it were the '92 team coming home with the AFL flag), is far better than the Bulldogs-focused angle Melbourne did: in fact, it could have (had deadlines not factored in) aired seamlessly in Melbourne. The Seinfeld Night play of the day, was played far more seriously than Melbourne.

Which brings us to the two biggest problems for Perth tonight.
Yes, weather's back in the studio: but it's presented far better than what the Adelaide/Melbourne hybrid did last year.
However: it was the non-airing of a piece concerning a preview of the upcoming federal Intergenerational Report later this week, even introed as such by the presenter both at 5 and at 6 (instead playing what seemed to be a one to one replay of the story on the missile purchase) without realization that the wrong story aired that has gotten serious criticism from us tonight. It seems like Content Survey Live's Samson has found it's big weakness: no realization at either Subiaco, or possibly Sydney that the wrong button was pushed tonight, and no way to inform viewers why (because by the time the 6pm window starts in Perth: it's 8pm in Sydney.)
Overall: Perth has somehow been caught on a bad night, although a good story shines through, preventing a larger drop.
Scores:
Three local stories (two rerun post-6pm)
Seven voiced over pieces (four rerun post 6pm)
Probably the best produced sports piece of the whole run of Content Survey Live this year.

Yet, there were no live crosses, alongside the overwhelming sight of the incorrect story airing with no rectification, or on-air recognition that it happened.

Last year, Perth scored 18/20 (night 1, 8.75/10, night 2 9.25/10)
Tonight, Perth: is setting a record low for the city: after last year's record highs. a 6/10.
Perth's reign all depends on what it does on Thursday night. Perth needs to get a 7/10 minimum to potentially force Melbourne to score high on the final night of survey.


Mondays with Hank.
With all the technology involved in making the 1996 MNF campaign work, it seems odd to go slightly backwards in 1997. A promo based on impact shots, and tap: led by Savion Glover, and a lot of noise from Hank, set the scene for a promo that tried to set the men from the boys.


Savion Glover MNF promo 1997, from Edd Kalehoff on Youtube.

A fitting end to a era.

Come 1998, ABC Sports, was to adapt a look similar to ESPN, and begin to make major rethinks about what worked well in the past, beginning with the loss of “ABC’s Wide World of Sports” weekend anthology program in early 1998 (which inspired Nine to name their own sports division as “Nine’s Wide World of Sports”, alongside a Australian version of the anthology program (running from the eighties to 1999, before being resurrected in 2008 for a eight year stint as a Sunday morning sports wrap).

Monday Night Football would be ultimately rejigged itself: seeing John Madden recruited from Fox in 2002, while resembling more and more a ESPN production for ABC (than a purely ABC production)… before the decision was made to shift Monday Night Football for the 2006 season and beyond… to ESPN after 35 years as a broadcast television staple, with ESPN’s former Sunday night game (which began to reflect the look of ABC MNF telecasts in 1998), becoming a new broadcast television staple: this time for NBC (signing away Madden and key ABC MNF staff, while Al Michaels was famously traded by Disney to NBC Universal, in exchange for some golf rights for ESPN, rights to more sports highlights and early Walt Disney character, Oswald The Lucky Rabbit (in shades of some of the most unusual trades in sporting history) after the Superbowl in 2006.)

There has been some MNF games on ABC (effectively ESPN simulcasts) since 2020, but a bigger move is looming: in 2027, ABC will air it’s first Superbowl since 2006 (The last ABC-aired Superbowl XL in Detroit: was the first Superbowl to be fully produced in high definition, just days after the announcement of John Madden joining the 2006 class at the Pro Football Hall of Fame: and a homecoming for Madden, his first Superbowl as a commentator (for CBS) was XVI in nearby Pontiac at the Silverdome).

Meanwhile... although, we know that ABC will air Superbowl LXI: it’s venue however… is yet to be determined.

Well, that's it for Mondays with Hank, as we approach the halfway point of Content Survey Live's grand final.
The scores, as we enter the "Premiership Quarter" are:
Perth: 6/10.
Melbourne: 7/10.


See you on Thursday night, for another midnight run, where Perth... is fighting to retain it's crown for the first time ever. Remember: Perth only needs to score a 7, to pressure Melbourne into performing on Friday night.

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