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Tuesday, August 15, 2023

Content Survey Live 2023: The Call of The Tribes: Preliminary Final Adelaide V Melbourne: Night 1 (Adelaide)

The Preliminary Final has started:
It's all downhill from here.

Welcome to the beginning of a history making week for Content Survey Live: where the two winners of the semi final phase, Adelaide and Melbourne will face each other, over four surveys run over three nights (yes, the shared Monday is still here!) which will see both markets become equal holders of the most-surveyed market in one event in Content Survey Live history at the end of this week. However, the winner of this week's preliminary final will end up with the record all to themselves, when they arrive on Grand Final week next week.

How each market's roads unfolded:
Melbourne, took a battering ram to Brisbane on week 1, with a emphatic 17/20 to Brisbane's 1.5/20, despite the big story of the week (the Whitsundays military helicopter crash) coming from Queensland.

Adelaide on week 2, was more clinical: taking a slim lead after Sydney's second night, before knocking the Sydney bulletin out of Content Survey Live, with a score of 9/20 to Sydney's 4.25/20.

But first:

The rules of combat... I mean survey are as follows:

The Ground Rules:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.

We now begin with the results of a off-screen coin toss: Melbourne called heads, for the toss, but the coin landed on tails, calling this week's first cab off the rank... as Adelaide, incidentally, becoming the second city in the history of Content Survey Live (after Sydney last year) to do a Friday-Monday bulletin pair back to back.

Are you ready to survey some content...

We open tonight's news, with a live cross to Memorial Drive that went awry: so awry in fact, that when it was done at six, it was done in the newsroom. This was to announce the opening of Memorial Drive as a live-site for Wednesday's Matildas FIFA Womens World Cup semi, followed by a overnight crime spree concerning several stolen cars (with one being tracked by police), which got a voiced over piece after six, while stories on the upcoming SA inquiry into the greyhound industry got a live cross and a story after six, a graphics course at UniSA and the increasing EV charging network outside Adelaide got full pieces.
Nothing new, however after 6.

We got just one dedicated voice over piece in the bulletin: a sod turning at Woodville, while we had in the live cross department, a cross to Sydney outside the Matildas hotel, a standalone newsroom cross for a SA football brawl, some breaking news about a mid air emergency on a plane leaving Sydney, and we cannot forget about one thing: the SA Variety Bash on Day 3, winding up at Antro Woolshed with a accompanying piece of the day's events.

However, this graphical image for a story on a medicinal cannabis facility opening in Brisbane, left a sore taste in my mouth.


Sports coverage tonight again shows us why the Sydney and Brisbane bulletins aren't in this week's preliminary final: because they again hit one out of the park here in a AFL state, with the chances for the Crows to make the finals on a knife edge.
In addition, we get a cross from Newton: revealing that tonight's Australia Cup game is being commentated by the Rinaldo father and son duo, with the father belittling his son about his room, and his shirt.

The cross effectively made this in the eye of the newsreader... "That was the best thing I've seen in your sports break all year"...

If you've only paid attention to Max Burford's use of the English language.


Burfordballs
We literally open, with the first preview for sport, where he stumbles over of all things: a Cam Smith shoey.
"Cam shoey... shoeys his way to a huge LIV pay day"
We also get a similar piece of verbal gymnastics in the story itself after 6.
"Goat you good thing", just as goats run across the course in New Jersey where the LIV tournament Cam Smith just won occurred.
The AFL isn't immune...
"For once, a Crows defender has had good news"
It should be: "It looks like Crows defender Mitch Hinge has had good news, after a knee scan"

But the worst offender is before that Newton live cross:
"A good old fashioned David and Goliath"
A old fashioned David and Goliath, is of course... the one in the bible.

All this has likely left Maxy boy, with a ripper headache.

Overall:
Adelaide tonight firing on all cylinders: especially as it knows it's former hybrid partner is up tomorrow with news from the same night. Has more energy than last week, and could potentially put up a challenge to Melbourne, in a week where this Thursday matters more than any other day in Content Survey Live this year, or at any time in it's history.

The scores:
Six local stories, one reused differently after six.
Two voiced over pieces, one in the main part of the bulletin, one in sport.
No less than 10 live crosses, all from various locations: although the key one straight out of 5pm failed.
Rinaldo, Rinaldo, Rinaldo: opens the door to the most sports reporters mugs on the screen this year so far.
Last week, Adelaide scored a combined 9/20 (two successive 4.5/10 scores)
Tonight: it's a 5.5/10 for 10's Adelaide news service

A very significant step up, as we begin the preliminary final week.


Mondays with Hank
Today, we aren’t talking about just one season of Monday Night Football in this slot. We begin with a look at 1993, when a move was made to rest Hank Williams Jr from the MNF intros by ABC, after four successful seasons. However, it somehow backfired. Hank was called back to the battlefield in late December, to handle a opener for a MNF game in New Orleans between the New York Giants and the New Orleans Saints, built around a riverboat cruise.

Hank’s opening line here sums it up: “Anyone miss me?”


(Boogie to the Bayou Dec. 1993 from gary eriksson on Youtube)

We also have, a interesting behind-the-scenes look at the Boogie to The Bayou opener from Good Morning America.

(GMA behind the scenes footage of "Boogie to The Bayou", from Tape Repository on Youtube)

When the return of Hank Williams Jr to MNF happened in December 1993, it was just three days after a more significant event concerning the NFL took place: when the rights to the NFC (effectively half of the NFL whose rights which had been in the hands of CBS since long before the AFL/NFL merger in the late sixties) from 1994 onwards were bought by Fox, which ultimately triggered a broadcast realignment in the US (kicked off by the New World affiliation switches to Fox (which saw New World-owned ABC affiliates in St Louis, Missouri and Greensboro, North Carolina (both markets gaining NFC teams in 1995: North Carolina, a expansion franchise in the Carolina Panthers, St Louis: a relocated Los Angeles Rams (who'd ultimately relocate back to LA from St Louis in 2015) join Fox), and one day before CBS was shuttered out completely, when NBC retained it’s rights to the AFC.

The 1994 return for Hank (for the 25th anniversary of Monday Night Football): was literally shown by ABC admitting it’s mistake, with a pre-promo reel of various auditions… ultimately culminating in a brand new promo going back to the roots of the campaign: and all this was happening in a very rare period of no MLB competition at the start of the season: thanks to a players strike that ultimately saw the 1994 World Series cancelled.


(All My Rowdy Friends ’94, from Frank Lawlor on Youtube)

The new partnerships sprung by Fox/New World, led to new arrangements across the American TV industry: Group W making a deal with, before ultimately buying CBS (triggering two of the most significant changes: first in Baltimore: ABC moving from WJZ to WMAR in January 1995 after WMAR's corporate parent struck a deal with ABC, forcing Group W to make a change, leading to the Baltimore CBS affiliate WBAL moving to NBC to allow WJZ to go to CBS) then, on September 10, 1995 after Group W/CBS ended up having two stations in Philadelphia, a direct sale to NBC of WCAU was dropped for tax purposes: CBS traded their existing O&O in Philadelphia WCAU (for CBS to move to Group W-owned KYW, which would become a CBS O&O) to NBC in exchange for NBC stations in Denver and Salt Lake City, as well as the channel 4 transmitter in Miami, located on the Dade/Broward county line (swapping with CBS's channel 6 transmitter in Homestead (with call letter change to boot: from WCIX to WFOR), requiring significant coverage improvements to north Dade and Broward post-switch to 6 for NBC-owned WTVJ) on that same day (best play-by-play of the 10/9/1995 switch, is from Denver), and most critically here: the announcement just before the 1995 NFL season of Disney’s intentions to buy the US ABC (and various ABC-owned assets: inc. 80% of sports network ESPN), something that wouldn’t be fully ratified until the end of the 1995 NFL season.

Tomorrow: the first step towards the future.

Well, that's it for Adelaide on Monday night. Tomorrow, comes Melbourne's Monday bulletin, with a possibility that it ain't over this week until the fat lady has sung.

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