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Saturday, August 12, 2023

Content Survey Live 2023: The Call of The Tribes: Semi Final 2: Sydney V Adelaide: Night 4 (Adelaide)

The halfway point of halfway points,
Still with plenty on the line.



Welcome to the final night of Semi Final 2.
After last night's performance by Sydney, it has effectively cost them their place in the preliminary final. The current standings are:
Sydney 4.25/20 (two surveys complete)
Adelaide 4.5/10 (one survey complete, tonight's results to come)


But first:

The rules of combat... I mean survey are as follows:

The Ground Rules:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.

We now proceed with tonight's survey, the last of the week: one that many observers weren't expecting Adelaide to come in so well, after low scores in 2021 and 2022. It's all a matter of getting that lead over Sydney extended: to ensure their place in the preliminary final next week, against Melbourne.

Are you ready to survey some content...

We are starting early with this opener quip:

"Kerrbang"!
However, the big lead story in Adelaide tonight is a accused murderer out on bail, a trial continuing on a 2020 bashing in the Adelaide High carpark, a overnight firebombing in Seaford Heights, the Walk A Mile in My Boots march (held for the first time since the pandemic for the Hutt St Centre)...
Which 10 has been actively sponsoring.
Alongside this, we had a mid-bulletin full story on a tree felling issue in a suburban reserve.
All these stories were replayed in some form or another after 6pm.

Meanwhile, we had no less than four local voiced over pieces within the bulletin: a servo theft in Findon, a development in a story from Monday (the siege at Christies Beach), with another arrest, this time in Edwardstown, a fire in Paradise (caused by a gas bottle in a apartment) and after 6pm, a new SA scheme to bring year twelve students into the police academy.

Sport was a well balanced affair, with the AFL pieces (including a reference to a story that ran in Sydney and Brisbane yesterday, with the Crows coach in attendance at Broncos training), a piece about the latest 36'ers import that was promo'd like this...

Which brings us some more Burfordballs (far more interesting than Trey Balls though).
We begin with a contagious Burfordballs case: the constant references by both Burford and reporter to a "22" in the Crows/Lions preview when you should be referring to a "playing squad"
And, second: we get a written and verbal reference to Port Adelaide being "short on talls", when it could be far easier to say "Port's got ruck issues".
Live crosses, pretty much the weather at Mary Poppins, and the final preparations for the SA Variety Bash at Mile End (which was last seen on Content Survey Live: albeit in it's climax, in 2021) and a pre-record that did the one thing the Sydney/Brisbane hybrid never could do with rugby league: that is, remember that there was a AFL game on tonight.

Overall, Adelaide tonight has pretty much kept the momentum (unlike Melbourne last week, which took momentum and ran roughshod) from Monday night.
The scores.
Five local stories (all rerun after 6pm in some form)
Five live crosses (although one was a MCG pre-record)
Five voiced over pieces
Sport with a odd balance.

On Monday night, Adelaide scored 4.5/10.
Tonight: Adelaide scored... 4.5/10, for a final score for Semi Final 1 of 9/20.

This is a significant improvement from past years, where the move in restoring some semblance of control over it's own destiny has regained 1.5pts per night average from 2022. The Adelaide bulletin goes into the Preliminary final next week as the underdog, preparing to catch Melbourne unaware... much like it did to Sydney this week.

The Halftime of Our Lives
The 2002 pregame entertainment, at the NRL Grand Final, is widely renowned as the worst of it’s kind… because it never really kicked off.

A expensive fail for the NRL, which lured none other than Billy Idol to perform prior to the Warriors-Roosters GF at Stadium Australia in 2002, which began with a hovercraft…

(Billy Idol hovercraft entrance, 2002 NRL GF: from Anthony H on Youtube)

And ended with a total loss of power to the band setup… right as they were gearing up to play White Wedding.


(“Just waiting for some power”: The Billy Idol pregame entertainment in it’s entirety, 2002 NRL GF: from idolsonne on Youtube)

The big question we are asking today, nearly 21 years on: What the hell happened to the hovercraft used for Billy’s entrance that night? Unlike the Batmobile from 1991’s AFL GF, the hovercraft has been barely seen since.

A preview for next week: 1995, the year Optus Vision sponsored the half-time entertainment and the AFL’s centenary spectacular in 1996.

Well, that's it for the second week of Content Survey Live. The final scores for this week are:

Adelaide 9/20
Sydney 4.25/20.


Next week, is the preliminary final: Melbourne V Adelaide playing off for a chance to face Perth in the grand final, kicking off on August 21.

In addition, if you want a taster of our Patreon product: This weekend's final fortnightly edition of Veritas on KW: On Sunday (which is moving to weekly on August 27), will be accessible to all (regardless of being a Patreon subscriber) from 6am on Sunday morning. A similar move will happen with our upcoming Patreon-exclusive radio ratings wrap concerning Newcastle and Gold Coast Survey 2.

A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, and Mastodon, as well as our official Facebook page.


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