Content Survey Live 2023: The Call of The Tribes: Semi Final 2 (Adelaide V Sydney): Night 2: Adelaide

 Last night was interesting...
Yet here we are once more.

Welcome to the second night, of Content Survey Live's second semi-final. After last night's performance by Sydney's news (scoring a 2/10), however, tonight: Adelaide's starter is finally on with their Monday night bulletin.

The rules of combat... I mean survey are as follows:

The Ground Rules:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.

Now the tale of the tape for Adelaide:

Adelaide although it doesn’t show it: has been a weak link for 10’s news since well before centralization, when Nine thought it’d be wise to shift the local afternoon news product to 5pm: since centralization however, the bulletin on 10 had been on a steady decline while Nine’s had been rising (although not impacting 6pm figures much). In late 2022, the Adelaide bulletin on 10 was handed a literal lifeline: when the decision was made to split the hybrid Adelaide and Melbourne presentation back into individual news services, complete with separate presentation teams. This move, which began in Feburary, with a product split between a secondary production facility in Sydney and 10’s new SA HQ in Eastwood.

Tonight is the first test to see whether the improvements 10 in Adelaide have made in the last eight months are enough to climb over the hybrid-driven Sydney, after all: when Adelaide went first and last in 2022, they were just one point off overtaking Sydney to claim the bronze in the previous format of Content Survey Live.

Are you ready to survey some content...

We open tonight's survey with a live cross: from Christies Beach concerning a siege, followed by a Matildas v Norway preview (with a live cross from Adelaide's live site that was repeated fresh after six, in addition to the network crosses from Sydney Olympic Park), before some voiced-over pieces on a stolen car off a embankment in Paradise overnight, a scooter chase in Christie Downs as well as the success of Illuminate Adelaide. The only major story run in the first window, was about the restructure of TAFE SA (which was completely redone for the 6pm audience), while the third window had a piece on Orange Sky's Adelaide operation (again completely redone for the 6pm audience.)

But, one story we'd like to pay attention to preceded the Orange Sky one: a story not run in Sydney/Brisbane about a Unley barber planning to push for a Equal Opportunity Tribunal exemption for "Robbies Chop Shop" to allow men only.
Unfortunately for 10: they screwed up (much like last week's effort where David Littleproud was used as graphics for someone completely different), albeit this time swapping two different people...

1. This obviously is a barber: Luay Fandi (of Luay's Fades in Woodville South), yet is labeled as Clair O' Conner: a barrister.

2. This was introduced as Clair O'Conner (a barrister), yet the graphics show... Luay Fandi: a barber.

Now, 10: that graphics foulup's a short back and sides with the worst of them.
In addition, we got a voiced-over piece after 6, about a theft in Medindie.

We now come into, the untried factor of sports presentation, now back in Adelaide after nearly three years. This graphic however for the Matildas story in the first sports segment, was pretty inventive...

Hungry for what? Danish bacon?

From Advertarchive on Youtube.

Danish cheese?

From OldTeeVee on Youtube

Surely not Danish beer?

From olliedann on Youtube.

Back to the task at hand: with a significant piece on Crows/Power action (with none of the crosspollination the Quarters era of Adelaide sports presentation had with Melbourne), while we look at something inspired by the Colemanballs sports reporting gaffe phenomena in the UK... we have now:
Burfordballs!
The new sports presenter for Adelaide, obviously needs to research his topics.
For starters, when you refer to "Swift revenge on the old enemy" in netball, it's not normally used to refer to England. The "old enemy" in netball, is in fact: New Zealand (who pulled off a shocker at the Netball World Cup, denying people for the second major tournament in two years of seeing the champagne event in netball: a match between Australia vs New Zealand.)
Second: "Australia's Paris Swimmers": over footage of the Para Swimming world championships in the UK... it's Australia's Paralympic swimmers, who will be competing in Paris next year.

Meanwhile, the speed camera list has been mercifully removed, in favour of a fuel price wrap, along with weather being on the road: no less than three different live cross locations in the one bulletin.

Overall, Adelaide's bulletin has returned to a semblence of being a local product (although, a full presentation return to Adelaide is required on a permanent basis (currently, the news segment is produced in Sydney in empty studio space): as it would mean Burford has someone to bounce off (like how well Jen Keyte and Stephen Quartermain bounce off each other), instead of a recording booth wall.)
The scores:

Three full local stories (two tweaked for post 6pm)

Four voiced over stories (one exclusively to post-6pm)
Nine live crosses (inc. from three different Adelaide locations, and one rerun, one done fresh post 6pm)
Sports reporting is great, but Burford needs to be in the same room as the presenter: not a package insert to have some sort of chemistry.
Last year, Adelaide scored 2.75/10 (night 1) and 3.25/10 (night 2) for a total of 6/20.
Tonight: Adelaide scored... a 4.5/10.
A uplift from last year, Adelaide's performance tonight has effectively bought itself Friday night. There is going to be some shock in Sydney, as they now know they need a decent score on Thursday, to potentially pip Adelaide at the post.

Mondays with Hank.

1992, brought a second iteration of the “Monday Night Boogie” campaign. This time, it would be given a slow intro… right into the high energy of the promo, seeing MNF give life to dull situations, such as computer programming, pizza making, even bedtime for kids!

(Monday Night Boogie #2 from Edd Kalehoff on Youtube)

However: at the start of the 1993 season, the US ABC made a very grave mistake: thinking Hank Williams Jr was getting passe, a move was made to shake up openers for MNF with various singers. But would it be the end of the relationship after four years? Find out next Monday night.

Well, there we have it: the first two posts of the Semi Final #2 done and dusted. The current scores are as follows:
Sydney: 2/10.
Adelaide: 4.5/10.
See you on Thursday, when Sydney takes the plate for it's second course.

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