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Friday, August 4, 2023

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 4 (Melbourne)

 Just one post left of Semi Final 1.
Who goes on, who's done... it's all a part of the fun.


Welcome, to the final night of Content Survey Live 2023's Semi Final 1.

Brisbane last night, literally threw it all away: but 10 in Queensland is now likely fearing something worse. With the Millionaire Hot Seat cancellation announcement today by Nine: the push may be on for Brisbane to follow Perth and Adelaide into putting their local afternoon news right into the 5-6pm hour, flush against a struggling hybrid news service on 10.

But personally, is the time right to #BringBackExtra?

And, a reminder of the ground rules:
This first semi final week, is between perennial Content Survey Live also-rans, Brisbane and newly de-hybrided Melbourne that came second to Perth last year.

The rules of combat... I mean survey are as follows:

The Ground Rules:


Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.

The fact that Melbourne somehow got itself as last off the rank for the final is a achievement.
Brisbane ended it's run, with a .5/10, totalling up to 1.5/20 for the week.
Melbourne, got a 8/10 on Monday night.

Are you ready to survey some content...

Night 4 kicks off with a lead story about a sobering up centre in Collingwood (due to open in November), followed by a update on a Hoppers Crossing murder suspect (in hospital), then a piece about mobile phone distraction rates, a court story about a Pascoe Vale attack, a Melton Powerball win, a Monash Uni study on pregnancy eating habits, as well as a strong events guide running after 6pm, while the lead and mobile phone distraction stories were rerun after 6pm.

There was also four voiced over pieces: a accident in Epping at a level crossing that Dan Andrews hasn't removed yet, a teaser for a story on sport, Alberta abandoning a bid for 2030's Commonwealth Games and a short piece in sport at Geelong training.

Live crosses: we got another live cross from Arnhem Land, one from Canberra and two from Marvel Stadium that did a far better job of reminding viewers that there's a game on tonight than the NSW/QLD hybrid did last night.

Sport was led with numerous AFL pieces, inc. the return of Alistair Clarkson to North Melbourne, while the story from Camp Matildas comparing the team's performance on Monday night to bottling maple syrup was awkwardly odd.
Incidentally, this is how maple syrup is finished and bottled.
Video from SSLFamilyDad on Youtube.

There is quite simply, no comparison between womens football and bottling maple syrup.

Overall: Melbourne has likely pulled off a night that has been pretty much absent on the east coast since centralization. I remember saying last year, that 10 needed five Perths, not one Perth and four messes. Melbourne has regained it's position: and is now looking well and truly like a threat to the WA dominance of this series: where even there is a good reason for presenting weather indoors (wind gusts over 80km/h in the Melbourne metro area, also preventing traffic reports from the air).

The scores:
Seven local stories (two rerun post-6pm, one original post 6pm story)
Four V/O pieces
Four live crosses (inc. one post-6pm)
Sports segment probably, the most dynamic it's been in a long time: and that's even with Quarters being away.

Monday night saw the Melbourne bulletin rank a 8/10.
Tonight saw the Melbourne bulletin rank a 9/10: with a total score of 17/20 this week, easily breezing it's way into the preliminary final in two weeks.

Melbourne is walking out of week 1, with momentum on it's side: and a week 1 that could be seen as one of the best ever runs of the Content Survey Live game: only Perth's run last year (inc. the famous 9.25 on it's second survey) tops this, even then by a solitary point.

The Halftime of Our Lives:

Today’s half-time salute, is a infamous one at that. 1991, and the AFL Grand Final was being played away from the MCG for the first time since World War II (when the VFL Grand Final, was played at Princes Park and Junction Oval, due to the MCG being utilized for military purposes) while work continued on the Great Southern Stand (renamed in 2022 after Shane Warne).
The halftime spectacular, coming less than a year after Melbourne lost in the 1996 Olympics race and Australia now deep in the “recession we had to have”, is far more barebones than 1989… yet recycled some of the soundtrack of the hyping effort for the 1996 bid.
In addition, you had various athletes, inc. the 1991 Brownlow winner, Jim Stynes, boxers Jeff Fenech, Lionel Rose and “Fighting” Harada (just to name a few) being paraded around Waverley in convertibles.

The highlight: and where most of the money was likely spent: the infamous blue Batmobile, carrying Robert de Castella, then head of the AIS and Angry Anderson (whose “Bound For Glory”, was used as a early fundraising tool for the Australian Paralympic team). The segment with de Castella, ended with a promo for the Sydney 2000 Olympic bid (that was about to be booed out of Waverley) followed by a live performance from Angry Anderson.


(1991 AFL Grand Final entertainment, from moto1986 on Youtube)

This piece of AFL half-time history is surprisingly well preserved: with the Batmobile vehicle itself ending up in a private collection: after a auction in 2020 saw it go for over $25,000.
Fun fact: The motive power of the AFL’s Batmobile is older than Rose Tattoo (established in 1976): it’s actually a 1970 Chrysler Valiant coupe (which was twenty years old, at the time of the 1991 AFL grand final).

Well, after this week, it looks like Melbourne is headed off to the Preliminary Final in two weeks time for a shot to be hopefully bound for glory. Next week, two new cities step to the plate: Adelaide and Sydney, for four posts of action in Semi Final 2. See you on Monday when the winner of the coin toss stakes their claim.

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