Well, we are hitting the home straight.
Two nights left... two more impressions.
Welcome to Night 3 of the Content Survey Live Grand Final. Night 2, saw Perth pull off the unthinkable: a bad night, that has seen the city now having to come from behind, to retain it's crown. But before we go into the details, we have been sent vision of a bulletin far worse than 10 News First branding wise: We give you, the newly rebranded news service for newly rebranded Prime NZ (as Sky Open)... as none other than, "News First".
From NaruTVMock on Youtube.
A quick score check from Monday:
Melbourne 7/10
Perth 6/10
From NaruTVMock on Youtube.
A quick score check from Monday:
Melbourne 7/10
Perth 6/10
But first:
The rules of combat... I mean survey are as follows:
The Ground Rules:
Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.
-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked during it’s nights: something that has become a tradition in itself.
Perth on Monday night showed a rare stumble. Perhaps it was the lack of live crosses, perhaps it was the story screwup done twice, but it means that the flagship of this series is now fighting for survival, against a vastly improved Melbourne product from last year. Perth only needs to get a 7 tonight, to possibly put this season of Content Survey Live into frame for a tie... if Melbourne tomorrow night doesn't indulge in the missed opportunity habit like it did last Thursday.
Are you ready to survey some content?
We open tonight's news, with a newsroom live cross, about a story that happened on Sunday night.
Perth on Monday night showed a rare stumble. Perhaps it was the lack of live crosses, perhaps it was the story screwup done twice, but it means that the flagship of this series is now fighting for survival, against a vastly improved Melbourne product from last year. Perth only needs to get a 7 tonight, to possibly put this season of Content Survey Live into frame for a tie... if Melbourne tomorrow night doesn't indulge in the missed opportunity habit like it did last Thursday.
Are you ready to survey some content?
We open tonight's news, with a newsroom live cross, about a story that happened on Sunday night.
Nothing like showing immediacy by having a clock behind you.
Not to mention the CCTV supplied having a date revealed.
A couple of concerning issues tonight, first with timing in a piece concerning Australian surrogate issues in Greece.
"Is this a advertorial, or is it the pushups talking"
Overdoing it for the Army Reserve, right?
Is this story advertorial content, to get people to do their 12 days a year in the Army Reserve? Surely, it needs disclosure. Haven't any news organizations learned one thing
from the Hervey Bay Maccas cross-promo debacle for Today in 2020?
We now head into sport, overwhelmingly highlighted by the big West Coast farewell this weekend for Luke Shuey, Nic Naitanui and Shannon Hurn, kicking off with this pearler of a quiz.
The answer:
West Coast has gone to all the effort, to make the retirement of the trio as special as possible.
Meanwhile, again the sports segment showing us again that Melbourne and Adelaide standalone bulletins need to take heavy cues from Perth sports presentation in the long-term (the fact there is still a week in review segment, akin to the Shane Webcke/Trevor Gillmeister stuff in Brisbane in Perth) keeps people interested.
Overall, the story selection was fairly lacking unlike Monday night, although the pitch with "Around The Pounds", is a attempt to copy what Melbourne once did relatively successfully, with Mike Larkin: trying to rehome dogs.
(1995 NRL GF Jimmy Barnes solo take on "The Best", from Minnesota Fats on Youtube.)
So, it all comes down to tomorrow night. Will Melbourne finally earn it's sweet victory it's been waiting for since 2020: a firm grasp on the holy grail, after undergoing the greatest test in Content Survey Live's history, and pulling a upset we never predicted?
That's right, a story happening, on Sunday night... not even being reported on until Thursday night, although likely for significant reasons: we cannot go further concerning it (and it ended up getting the voice over treatment post 6pm, when it should have been presented as a full story no less)
We then go to day four of the ex-WA politician trial, a local spin on charity hacks, and a burst water main in Bassendean (that got all replayed after 6pm)
The only original voiced-over piece tonight, was effectively a piece that was supplied in a media release dump throughout WA.
We then go to day four of the ex-WA politician trial, a local spin on charity hacks, and a burst water main in Bassendean (that got all replayed after 6pm)
The only original voiced-over piece tonight, was effectively a piece that was supplied in a media release dump throughout WA.
A couple of concerning issues tonight, first with timing in a piece concerning Australian surrogate issues in Greece.
There seems to be a need for a graphic here...
Oh, wait: there it is.
The second issue, is a piece designed to market the Army Reserve in the lead up to a major Australian Army conference in Perth next week. A reminder though, it's come from the same network that greenlit a second season for a childrens program produced in conjunction with the Australian Defence Force, just last week.
The second issue, is a piece designed to market the Army Reserve in the lead up to a major Australian Army conference in Perth next week. A reminder though, it's come from the same network that greenlit a second season for a childrens program produced in conjunction with the Australian Defence Force, just last week.
Is this story advertorial content, to get people to do their 12 days a year in the Army Reserve? Surely, it needs disclosure. Haven't any news organizations learned one thing
from the Hervey Bay Maccas cross-promo debacle for Today in 2020?
We now head into sport, overwhelmingly highlighted by the big West Coast farewell this weekend for Luke Shuey, Nic Naitanui and Shannon Hurn, kicking off with this pearler of a quiz.
West Coast has gone to all the effort, to make the retirement of the trio as special as possible.
Meanwhile, again the sports segment showing us again that Melbourne and Adelaide standalone bulletins need to take heavy cues from Perth sports presentation in the long-term (the fact there is still a week in review segment, akin to the Shane Webcke/Trevor Gillmeister stuff in Brisbane in Perth) keeps people interested.
Overall, the story selection was fairly lacking unlike Monday night, although the pitch with "Around The Pounds", is a attempt to copy what Melbourne once did relatively successfully, with Mike Larkin: trying to rehome dogs.
The scores:
Three full local stories, all rerun after 6pm.
One voiced over piece, that looked like it ended up in every media inbox in Western Australia
One live cross from the newsroom, that would have been better suited as a full local story, instead of being retooled at 6.
Sport is feeling like the end of a legendary run.
But the timing for one story, and what looks like a advertorial?
On Monday night, Perth got 6/10.
Perth needed tonight, to force Melbourne into action... a 7/10.
However, taking into account the absence of substance (particularly concerning the lead story) tonight...
Perth's score tonight: is 4.75/10,
for a cumulative score for the Content Survey Live Grand Final... of 10.75/20.
Tonight's score has completely changed the outlook for tomorrow night, concerning Melbourne. Content Survey Live, comes down to the wire: 90 minutes left in the 2023 season: with Team Melbourne only requiring a score higher than 3.75 tomorrow night, to end the Perth streak in this series that began 1099 days ago.
The Halftime of Our Lives
The penultimate moment of halftime triumph, began to take shape not on a footy field, but in the halls of power.
In 1992, just as the expansion horns sounded for the ARL in Brisbane, Perth, Townsville and Auckland, the end of the rivers of gold in cigarette sponsorship in rugby league was signalled by Canberra. Over a three year period, cigarette advertising in national sport was phased out: the first signs of this, were literally spotted at the 1993 NSWRL grand final: where Tina Turner, performed "The Best", on a stage bedecked in Winfield’s signature font (today invisible in Australia, thanks to our landmark move toward plain packaging of all cigarettes), with the words… “Simply The Best” instead of “Winfield Cup”.
Three full local stories, all rerun after 6pm.
One voiced over piece, that looked like it ended up in every media inbox in Western Australia
One live cross from the newsroom, that would have been better suited as a full local story, instead of being retooled at 6.
Sport is feeling like the end of a legendary run.
But the timing for one story, and what looks like a advertorial?
On Monday night, Perth got 6/10.
Perth needed tonight, to force Melbourne into action... a 7/10.
However, taking into account the absence of substance (particularly concerning the lead story) tonight...
Perth's score tonight: is 4.75/10,
for a cumulative score for the Content Survey Live Grand Final... of 10.75/20.
Tonight's score has completely changed the outlook for tomorrow night, concerning Melbourne. Content Survey Live, comes down to the wire: 90 minutes left in the 2023 season: with Team Melbourne only requiring a score higher than 3.75 tomorrow night, to end the Perth streak in this series that began 1099 days ago.
The Halftime of Our Lives
The penultimate moment of halftime triumph, began to take shape not on a footy field, but in the halls of power.
In 1992, just as the expansion horns sounded for the ARL in Brisbane, Perth, Townsville and Auckland, the end of the rivers of gold in cigarette sponsorship in rugby league was signalled by Canberra. Over a three year period, cigarette advertising in national sport was phased out: the first signs of this, were literally spotted at the 1993 NSWRL grand final: where Tina Turner, performed "The Best", on a stage bedecked in Winfield’s signature font (today invisible in Australia, thanks to our landmark move toward plain packaging of all cigarettes), with the words… “Simply The Best” instead of “Winfield Cup”.
By 1995: the final game of Winfield Cup rugby league (a bond so strong, at one point, before the Broncos joined the Sydney competition: both the Brisbane and Sydney top flight league competitions, the QLD statewide competition (BRL teams vs the rest of QLD in a second tier league) as well as the early days of State of Origin were sponsored by Winfield, and the best on field every season, in either the BRL or NSWRL, would be awarded a Rothmans Medal) the 1995 grand final, one being held as the Super League war loomed: we said goodbye to Tina Turner’s track marketing rugby league, in conjunction with the end of the road for Winfield in rugby league.
(1995 NRL GF Jimmy Barnes solo take on "The Best", from Minnesota Fats on Youtube.)
Jimmy Barnes sends off the campaign (one he actually participated in, with Tina for the 1993 season), in emphatic fashion (including the appearance of Norm Provan and Arthur Summons, in the pose from a photograph they shared after the rain soaked, mud filled 1963 NSWRL GF at the SCG between Wests and St George, entitled “The Gladiators” (taken sixty years ago to the date this piece was published (24/8/1963) that became the basis for the NSW Winfield Cup trophy in 1982 (a image later recast into first, the post-1995 Optus Cup for the ARL, and then into the NRL premiership trophy in 1998 which was ultimately given a official name: The Provan-Summons Trophy, on the fiftieth anniversary of the 1963 NSWRL Grand Final in 2013) as well as many league legends.
1996-97 would see significant change in rugby league: with the Rothmans branding dropped off the best and fairest awards (The ARL awarded a Provan-Summons medal in 1997's season split between Super League and the ARL, before becoming the reunited NRL’s Dally M in 1998: only missing one year, 2003), the Queensland Cup (replacing the Winfield State League) becoming the top tier league in QLD replacing the BRL Winfield Cup (also ending the traditional Brisbane competition), and critically: seeing the ARL/Super League premierships of 1997 reflect which telecommunications operator was backing their league: the ARL had The Optus Cup: a modified version of the Gladiators-based Winfield Cup (which lives in storage alongside the Winfield Cup today), while Super League: had The Telstra Cup (which more closely resembled the NFL’s Vince Lombardi Trophy, awarded to Super Bowl winners), and lives today inside Broncos Leagues at Red Hill.
Tomorrow night: Farewelling the greatest NRL promotional campaign of the 21st century.
So, it all comes down to tomorrow night. Will Melbourne finally earn it's sweet victory it's been waiting for since 2020: a firm grasp on the holy grail, after undergoing the greatest test in Content Survey Live's history, and pulling a upset we never predicted?
Melbourne only needs to score above 3.75/10 to get there.
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A reminder: if you enjoyed this, follow us on Patreon (and perhaps become one of our patrons: helping us build our way to a dynamic future), or our socials: on X, and Mastodon, as well as our official Facebook page.
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