kwNetwork Select: 2024

 

Happy Boxing Day, and welcome to the KW Network Select for 2024.

Lexicon News The Third: Night Five: Tram and Trampier

 A reminder: The best solution to the Olympics problem is layed out in the Big Q, not with our politicians.

Lexicon News The Third: Night 4: Rain and Raising

 A reminder: if you do too many burnouts on sand, you'll be digging your own hole.

Lexicon News The Third: Night Three: Orca and Orchideous

Ancient journo proverb (especially if you watched 7's 4pm news in QLD this arvo): don't screw up a story intro live on air, especially this close to Christmas.

Lexicon News The Third: Night Two: Pitch and Pithy

 "We surveyed 100 people about the new set... and we got nothing?"

Welcome to the second night of the third edition of Lexicon News. Last night, Seven hit it out of the ballpark at 6, yet faltered at 6:30 in SEQ. Tonight is set to be interesting indeed.

Let's again go over the ground rules for Lexicon News:

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.

As it described:

"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for five nights:

-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.

-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.

-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.

-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

In addition, we will be tracking how many coverups of live cross timings (usually seen as giant "LIVE" graphics superimposed) are made by Seven on the 10 minute edit during this period.

Tonight's tale...

What aired in regional QLD, will be bolded and in red.

We open tonights bulletin up with storms in SEQ (a weather cross was excised from the regional QLD cut), more from a notable defamation trial, then a break-in at Beerwah, maternity issues in QLD, the search continuing for a missing person off the Sunshine Coast, the ongoing saline solution recall, upcoming national disposable vape ban (if you do not know what a vape is, ask your kids), refugee detention issues, a inquiry into the recent Optus mass outage, Gaza hostage families visiting Australia, a update on the Toondah Harbour development, Schoolies car with a branch through it on K'gari (a story that at this point is four days old, with the incident occurring on Saturday, and reported locally in the Wide Bay area on Monday night), the redirected P&O cruise finally makes landfall, Inland freight route funding stoush heads to Canberra tomorrow, Mark Richardson thanking Lifeflight team that did a emergency evac from Bali a few months back, SEQ rental costs and the suburbs where it's cheaper to buy than rent that somehow crashed into a story about a freeway fire, Adrian Beck's new program to tackle dyslexia in our youth, a new mobile wildlife hospital, figures about dog attacks on postal workers, Shane Warne's family's new cause: more heart checks for Australians, royal secrets book due for a Aussie release and finally, a kid stealing a forklift in Michigan. 

The timing in Brisbane added up tonight to 27mins 33secs.
The regional cut added up to 9mins 18secs.
Seven lexiconed out of their news tonight for regional Queenslanders: 18mins 15secs.
The amount of lexiconed content this week so far by Seven: 36mins 24secs

Once again, a relatively big news story relevant to regional Queensland (inland freight route proposal) is being left on the cutting room floor at Lexicon Central.

Tomorrow night, is the halfway point of this week's campaign, and a update on last night's bulletin's plug for a Heartkids fundraiser: their total is now over $1000 raised.

And, finally another reminder: OneQueensland's "Big Q" is being launched wider: the link to the survey is available here.

A reminder, if you want to support us here at Kuttsywood's Couch, please visit our Patreon page: and become a paid supporter, and a reminder: to see you tomorrow night... but first, a teaser for Boxing Day.

Lexicon News The Third: Night 1: Set and Setiferous

 And, by the way: surprise!

The 16th annual Kuttsywood's Couch guide to DST delays

Welcome to the 2023/24 DST Guide: a tradition we’ve held dear since 2008: and will continue to hold dear until our politicians get the message that any politician who still believes that the 1992 QLD DST referendum results should still be utilized as a basis for mid-21(st) century political policy in Queensland is not a good politician: especially as we head toward a political generation that will either not have been born or were very young when the 1992 referendum happened who will fight a hell of a lot harder to eliminate the DST borderline than previous generations.

This year, we’ve been preparing this guide since prior to Nine’s upfronts on September 6, and have achieved a significant first: with this guide being published a week early on our Patreon platform: Kuttsywood’s Couch One. In addition, our DST Update service from 2011-2014 over at our former Tumblr presence, will be revived as part of our weekly Veritas on KW: On Sunday product from October 2 (with a two week break over Christmas/New Year).

To support us: visit our Patreon and become a patron.

In addition: we have a update concerning Content Survey Live in 2024.

“Due to reasons within our control, Content Survey Live will not be seen in August 2024. More details are available, on Boxing Day.”

Content Survey Live 2023: The Call of The Tribes: Grand Final: Melbourne V Perth: Night 4 (Melbourne)

 The winner takes all, it's the thrill...

Who will come up with the goods, and assure themselves a sweet, sweet victory?

This is the finale of Content Survey Live for 2023.

Content Survey Live 2023: The Call of The Tribes: Grand Final: Melbourne V Perth Night 3 (Perth)

Well, we are hitting the home straight.
Two nights left... two more impressions.

Content Survey Live 2023: The Call of The Tribes: Grand Final Melbourne V Perth Night 2 (Perth)

 Two night's in to the Grand Final...
Will one city try and set up to bring it home tonight?

Content Survey Live 2023: The Call of The Tribes: Grand Final: Melbourne V Perth Night 1 (Melbourne)

 Welcome to the beginning of the final week...
The final week... of the call of the tribes.

Content Survey Live 2023: The Call of The Tribes: Preliminary Final: Adelaide V Melbourne: Night 4 (Adelaide)

The end of a big week.
Who's going to bring it home against Perth next week?

Content Survey Live 2023: The Call of The Tribes: Preliminary Final Adelaide V Melbourne: Night 3 (Melbourne)

The Lionesses are just 90 minutes away from finally bringing football home.

Will tonight's survey give us a great look at the washup from the Matildas semi final loss?

Content Survey Live 2023: The Call of The Tribes: Preliminary Final Adelaide V Melbourne: Night 2 (Melbourne)

After last night...
Where to next for Prelim glory?

Content Survey Live 2023: The Call of The Tribes: Preliminary Final Adelaide V Melbourne: Night 1 (Adelaide)

The Preliminary Final has started:
It's all downhill from here.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2: Sydney V Adelaide: Night 4 (Adelaide)

The halfway point of halfway points,

Still with plenty on the line.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2: Sydney V Adelaide: Night 3 (Sydney)

 Time for a individual showcase,
Time for one side to show it's might.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2 (Adelaide V Sydney): Night 2: Adelaide

 Last night was interesting...
Yet here we are once more.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2 (Adelaide V Sydney): Night 1: Sydney

 Week two of the content journey from hell.
Yet, here we are again for another spell...

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 4 (Melbourne)

 Just one post left of Semi Final 1.
Who goes on, who's done... it's all a part of the fun.

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 3 (Brisbane)

 After two cities together on one night,
The showcase of this round has come to life.

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 2 (Brisbane)

Last night was a first.
But what happens when tribal content... is on the flipside? 

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 1 (Melbourne).

 Welcome, to the first night of 2023's Content Survey Live.

This year, we are going tribal.

Content Survey Live 2023-The Call of The Tribe: Night Zero.

 The countdown begins to the fourth edition of Content Survey Live: one that celebrates ten years of counting content. Welcome to Night Zero of Content Survey Live: The Call of The Tribe.

Content Survey Live: The Call of The Tribe, is brought to you by Veritas on KW: now on both Twitter and Mastodon and Kuttsywood's Couch One on Patreon, home to Veritas on KW: on Sunday.

We open up Night Zero, of 2023’s Content Survey Live with some words, from a Philadelphia broadcasting legend, Jim Gardner who on his final night with Philly’s Action News (that city’s television news leader, mind you) in late 2022 after a 46yr run, had this to say about the state of the US press: first harkening back to Thomas Jefferson and added his own twist at the end which is very apt to mention as we should: concerning 10’s news situation in Australia.

“Permit me a final word if you would. The American free press has been under attack not by forces from other countries, but from elements embedded in our own society and even our own government. It worries me deeply and it feeds into and exploits people’s lack of understanding of what the founders intended the kind of democracy that the US and only a handful of other nations aspire to.

Thomas Jefferson said to John Jay, in 1786: “Our liberty, cannot be guarded but by the freedom of the press, nor that be limited without danger of losing it.” Jefferson would concur, “No we are not the enemy of the people, serving the people”, you the people of the Tri-State area (a reference to the Greater Philadelphia region, which spills over three (or four depending on who you hear from) US states), with responsible and unbiased journalism: this is our mission, now and in the future. And, if we falter: you damn well let us know.”

Jim Gardner, farewelling WPVI 6 Action News, Wednesday December 21, 2022, video is from WPVI's official YouTube channel.

That very same night on the opposite side of the International Date Line, a Thursday night, 15,397 km away: Paramount-owned Network 10, drew their lowest non-holiday news figures since the introduction of the peoplemeter in the Brisbane market: with just over 31,000 viewers between 5-6pm.

And the fact that 10’s news in Brisbane collapsed during the 2022-23 summer, reiterates the Gardner line: “If we falter: you damn well let us know.”

And this is why Content Survey Live is back again in 2023.

But not in the format as you have known it since 2020.

This year’s format is one based on competition: a harkening back to the Great Local News Study of 2019: where instead of 1 or 2 weeks of survey (where markets were surveyed once a week), we are going to run over a month format, of which you’ll see only two markets surveyed twice a week. This means, one city will ultimately face the greatest scrutiny in Content Survey Live’s history, just to make it to the final.

The reason this move is happening, is due to the unreliability of our original seeding model where historic ratings figures decided what order the surveys were run (first seen last year (four out of ten nights in our seeding period lacked results), but is significantly more pronounced so far this year, where 10’s news is cropping up in the national top 20 as little as two nights every week, as well as a VoZ-led future, likely wiping out public access to local overnight ratings entirely), along with another significant change: Adelaide and Melbourne reverting to standalone products earlier this year (instead of the hybrid format that was retained in Sydney/Brisbane, and is heading to ratings rock bottom in Brisbane.)

How a typical week this year for Content Survey Live will work, will be as follows:

-Monday: both markets are surveyed, one will be out on Monday night, one will be out on Tuesday Who will be given the “live” survey on Monday will be decided by a coin toss.

-Thursday: Whoever performed worse on Monday will get to have their second survey, will be “live”.

-Friday: Whoever performed best on Monday, will get to have their second survey, will be “live”.

When we mean “live”, we mean that it will be out over at Kuttsywood’s Couch the same night it was collated (a first for Content Survey Live): as we are dropping a key requirement: ratings data.

The Ground Rules and Rankings:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

Historically, we have decided seeding for Content Survey Live in order of each market's ratings position within the network. However, this year: we have made a significant shift, and can now unveil the schedule for this year's month long extravaganza.

The draw for the “Call of The Tribe” is as follows: basically, a simplified version of the historical "final five" systems used by both the AFL and NSWRL prior to expansion of their finals formats to final eight.

-Perth (winner of Content Survey Live three times straight, and undisputed Content Survey Live champion for over 1000 days) will get a express pass to the final week.

-The first week, will consist of comparisons of 2nd vs 5th in last year’s Content Survey Live: Brisbane, and newly de-hybrided Melbourne.

-The second week, will consist of 3rd vs 4th in last year’s Content Survey Live: Sydney and newly de-hybrided Adelaide.

-The third week, will consist of the winners of week one and week two facing off.

-And, finally: the fourth week will consist of the winners of week three, facing off against the undefeated title holder: Perth.

Even More Content Survey Live?

In addition, every week, there will be additional weekly wraps for Content Survey Live which will be available to our Kuttsywood’s Couch One Patreon subscribers exclusively, entitled “The Tribal Cry”. What is the story of the week, and why: that is what you get, when you look at “The Tribal Cry”.

A look back to Boxing Day.

“Will it be nine posts, or seventeen?”

Content Survey Live’s tribal battle, will consist of seventeen pieces here (The one you are reading now, plus four posts a week between July 31 and August 25) and four Patreon Tribal Cry exclusives.

That adds up to twenty one posts.

In comparison to last year: that is a increase of six posts on this site (2022’s Content Survey Live only ran 11 posts (ten days over two weeks and Night Zero), effectively spreading a three week event over four weeks, while also giving us a breather to sort out Patreon content (which is important, as I will be pushing out S2 ratings wraps for Newcastle and the Gold Coast for Patreon subscribers during Content Survey Live) with a more significant move happening: that I hope will bring new eyes to the product: the shift of Veritas on KW: on Sunday (launched in early April as a fortnightly publication) to weekly publication from August 27 (in time for the kickoff of Australian upfront season).

So, are you ready to survey some content?

Join us, on July 30, on social media, for the coin toss concerning the first battle of “The Call of The Tribes”, deciding who will be surveyed first in the first week of Content Survey Live.

Because, this year: Content Survey Live: is not just called “The Call of The Tribe” for marketing purposes: this year, Content Survey Live is more than a game: one where your fortunes for ultimate glory hinge on results at every turn. A market’s strong first week, could well turn into a body blow as time goes by.

After all: It's more than a game.

(Chris Doheny's iconic More Than A Game (used to open the AFL Footy Show): from MartinL on Youtube)

See you on July 30.

A reminder, if you want to support Kuttsywood's Couch: you can sign on with Kuttsywood's Couch One on Patreon. All we ask, is for $2.50AUD per month, and you'll get access to our Patreon exclusive radio ratings survey wraps and Veritas on KW: on Sunday TV/radio wraps (set to move to weekly on August 27). In addition: any new Patreon supporters signing up during the Content Survey Live period of July 31-August 25, will get namedropped onto the final Content Survey Live piece published each week (the Friday piece) as one of our co-contributors.

#Project_KC24: The Arrival of Kuttsywood's Couch One.

 We'd love to welcome you all, on the first step toward, our dynamic future.

As we speak, Kuttsywood's Couch, is proud to launch our brand new product, that will undoubtedly change the way you see this site, and will also help fund our roadmap to the future.

Welcome, to the dawn of Kuttsywood's Couch One, our new Patreon subscription service.