Days elapsed since Local Edition's end.

Wednesday, August 24, 2011

Kuttsy's Pitch 3: a news revolution.

People thought, the cue was in the rack, after the second Kuttsy’s Pitch, in August last year. In, what’s become an annual tradition here, along with the DST guide, due in late September, Kuttsy’s Pitch, is an a long form experiment, where I delve into the problems of Seven, and their 5:30 pain in QLD, and try and “reinvent the wheel” by developing a wide ranging solution which could work in real life. 
Note: these ideas are only theoretical.

Sunday, August 21, 2011

Ten in 2012: The Toasted question...

"Capture the minds of children, and you'll have the adults forever"

I don't know who said that, or who made it so well known. But it is a poignent statement right now. Ten announced, at their launch on Wednesday night, their plan to shake up the breakfast market with a return to the adult breakfast genre, that Ten abandoned in late 1992, when the original Good Morning Australia ended (and the GMA title was given to a mid-morning program originally entitled "The Morning Show" with Bert Newton, that started that year, and ended in 2005) and Ten's reliance on the younger audience began. But, let's go with a brief history of this move by Ten, which began in early 1993 before we talk about the future.