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Friday, February 25, 2011

The return of the poll...

With a new year, comes new questions: one being asked by people, working at Seven right now, is: why is Deal or No Deal struggling, with a hour-long national news lead-in in Brisbane, while Hot Seat is thriving?

The answer may be as clear as mud, or it could be simple. I'd say, it's eighteen months of decline, tied in with the first major change to Seven's news lead-in period since Wheel of Fortune was axed in 2006, resulting in Deal having a weaker lead-in than it did with MASH repeats, and coincidently dragging shares down for the 4:30-6pm time period. I'm about to show you the two alternative Yes options, but I will quickly explain what the No option entails: simply, advising Seven to do nothing about their lead-in, which is something that they have done well for the last year and a half, while ratings slid.