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Thursday, August 20, 2020

Content Survey Live: Part Three: Adelaide: News Upon the TorrenS

Welcome, to Part Three of a week long mission, that is Content Survey Live. Today, we are now looking at 10 News First's Adelaide bulletin from Wednesday night.

In case you are reading this series out of order:


But first:

Reiterating the Ground Rules

Our focus, in Content Survey Live, will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI last year:

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here (e.g. coronavirus lockdown in Melbourne). Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s night: to see if any lessons have been learned by 10 in eighteen months.

Now, we begin the third survey... Adelaide.

Profile of Market
RATINGS AVERAGE for 10 News First 8-19/07/2019: 47,000
RATINGS AVERAGE for 10 News First 6-17/07/2020: 39,000

Adelaide, is another market that Canwest thought it be a wise decision to centralize production of news bulletins elsewhere at the start of the 2000's, a distinction it shared with Perth. However: it would be presented in Melbourne instead of Sydney, in a second studio space at Como Centre in South Yarra (dating back to the days when Hinch was produced at ATV-10 in the early 1990s), while 10 itself relocated to new facilities in Adelaide in 2007, and eventually returned to presenting news bulletins in Adelaide itself with 10's ill-fated news expansion in 2011.

However: 10 has faced a huge challenge in the Adelaide market in the last eight months: with Nine shifting their local afternoon news service from a 4pm start to a 5pm start at the start of 2020 to shore up weeknight 6pm news numbers, and 10 re-centralizing Adelaide news presentation could, much like Perth: give 9 another great opportunity to make huge gains with their switch.

Let's first look at locally sourced stories:
Night 3 opens with a suburban night time tornado event in the southern suburb of Morphett Vale.
-Adelaide assault case headed for a suppression order.
-SA COVID19 border restriction changes, affecting local communities, and student returns.
-Elizabeth Downs house fire story,
(Segment 1, slightly weaker than Perth, but only slightly.)
Segment 4, had the official opening of a new Novita facility at Hindmarsh.
After 6pm, the Morphett Vale tornado was replayed in full, along with a fresh story not airing at 5pm concerning a SA cold case trial and a rejigged border restrictions story, focusing on international students.
A total of 7 local stories, with just one replayed in full after 6pm.

Next up, is live crosses:
-A live cross for the weather (the first this week), straight out of the Morphett Vale story
-A live cross from Washington, at 3:30am: i.e. will Eammon Atkinson get some sleep this week: working schedules equal to Kochie and Mel covering the virtual Democratic National Convention.
-Again, a live cross for the weather.
-And, for the third time: a live cross for the weather.
A total of four live crosses, but three were spent presenting the weather.

Next to come to the plate is sports presentation:
-Adelaide has also retained it's sports quiz: spoiler: the answer is Real Madrid.
-We lead sports segment 1 with a piece about Taylor Walker over at the Crows, and his future, as game 200 approaches this weekend.
-Port Adelaide press conference is covered separate to the Crows.
-SA Redbacks press conference announcing Darren Gillespie's signing as coach and ambitions to take the Boxing Day test, with the story reported on by the aptly named Josh Money (although it'd be great to see what he looks like).
The PTA Cerebral Palsy soccer team deserved a full story, instead of a Play of The Day, by the way.
-A On This Day piece about Mike Tyson's return fight in 1995.
-Crows and Power press conferences combined into one piece for post 6pm airing.
-Redbacks Gillespie announcement is repeated as a V/O'd wrap.
Although sports reporter visibility was zero, the variety of locally sourced pieces in the first sports segment is to be commended.

And, finally: Voiced-over reports by the presenter:
For starters, no local VO'd pieces tonight prior to 5:30pm recap of segment one stories: likely a response to Nine's 5pm product in Adelaide. A 6pm recap of segment one also occurred.

The only major local V/O'd pieces in the bulletin were just recaps of pieces earlier in the bulletin:
-Elizabeth Downs fire
-Assault case suppression order.
Just two local v/o'd pieces by the newsreader, both were recap pieces of earlier content post 6pm.

Overall, 10's news in Adelaide, is a bulletin that the eastern states should be looking at as a example of how to deliver the 90 minutes well: but it has some drawbacks. The live crosses being wasted on weather presentation for example, when they could have been utilised for embellishing the Morphett Vale tornado story (with perhaps a reporter doing a cross for the opening segment and for 6pm from the scene) is something that heavily needs to be looked into especially as Ten is directly in competition with Nine between 5 and 6pm. Sports presentation is relevant, especially with the first segment, giving both Crows and Power press conferences their own stories to match each club having their own identity.

However: much like Perth, I have huge fears for a post-centralization Adelaide bulletin on 10. These include:
-extending the first segment to match those on the east coast, when the current layout of Adelaide's news works well
-the uncertainty over whether or not the Adelaide bulletin will be lumped together with Melbourne into a Frankenstein's news bulletin that is relevant to none of these markets purely because Adelaide is only 1/2hr behind Victoria.
-The temptation to add traffic reports to Adelaide's news, by management.

However, I would rank Adelaide's news tonight, a 7.5/10: with the use of live crosses for weather instead of deepening a major news story sadly preventing their news hitting a 8.

RATINGS FOR WEDNESDAY NIGHT (Adelaide market): 37,000, convincingly beaten by the Chase Australia (which pulled 71,000 for it's 5:30-6pm 1/2hr in Adelaide).

Tomorrow: The Content Study Live train heads back home to Queensland, for Brisbane's night:
Although, this promo from 2001 may say differently...
(From Yogiew2 on Youtube)

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