60 Years of QLD TV

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Sunday, December 26, 2021

kwNetwork Select: 2022.

“I’m talking to the wall…”

On the very first week of ratings in 2022, Content Survey Live’s big addition in 2021, stands alone.

“Sit Ubu, Sit Ubu, Sit Ubu, Sit Ubu, Sit.”

Veritas on KW, proudly presents on Kuttsywood’s Couch…

“About 12 minutes of real news each night”

This, is Lexicon News 2.

So, welcome to our new year ahead format: KW Network Select: where we give you a select look at what the year ahead has for this site, and the social media family that is the KWNetwork.

What we announced straight off the bat, will be a event that is just 6 weeks away. 

Lexicon News 2, will be a rapid pace event, where you will get comparisons of Seven’s news product in Queensland (both the full hour Brisbane gets and the news director’s cut regional QLD gets) published on the same night, in most cases. After the success of the initial event during Content Survey Live in August this year, it only is right and proper to spinoff to a separate weeklong event, in 2022.

 The fact that Lexicon News’s sequel is literally opening 2022 (starting on the first weeknight of ratings) is important, in light of the recent acquisition of Prime and GWN by Seven: as we are expecting a significant upswing in regional news content from the merged entity (thanks to ACMA trigger event regulations, likely to apply to not just the Prime-owned licensees being acquired but to Seven’s existing regional QLD outlet) within a matter of months. I definitely believe, Seven will want to use their experience in regional QLD (where Seven’s regional news product is dominant, has had success expanding outside heritage markets and is said to be the highest rating regional news service in aggregated Australia) to improve the fortunes of Prime’s news product (which is currently only airing local bulletins in heritage markets, with locations like Wollongong, Canberra, Newcastle (markets with reasonably sized urban centres that have a combined population of nearly 2m people: yet have access to one local news service on commercial television) and the majority of Victoria (with only Albury-Wodonga being a heritage market) only reliant on noodle updates.)

Lexicon News 2, runs between February 7 and 11 in 2022.

Now, A ode to mediocrity.

“They gather together, hundreds and hundreds,
To watch a news service where too many have been punted,
As quality slides, their opinion much like a deer is hunted,
Does local news matter, in a 18 minute span,
Does 10 realise the product’s poor with no locals handling the plan,
Their news service is in very bad health,
In desperate need for increased wealth,
Until such time as 10 ends this austerity monstrosity…
You’ll have Content Survey Live… to celebrate mediocrity.”



“Celebrate Mediocrity”: will be the theme for 2022’s Content Survey Live.

Pushed back a week, from 2021, 2022’s edition of Content Survey Live will be (like 2021) a two week event: however unlike 2021 (where there was 10 in the first week and the Lexicon News experiment in the second week), we will push ahead with two weeks of 10 content survey in 2022.

With the popularity of the “pregame show” we introduced in 2021, it again will happen in July 2022, where the format of week two will be announced.

The fact that this site has announced straight up: 16 pieces of content in 2022 is startling. That number is equal to the amount of posts we’ve done in 2021 (including the Boxing Day special that is the first KW Network Select that you are reading right now). It also means we have content to make people turn to our social media presences that make up the KW Network family.

And, speaking of family:


Veritas on KW, has been the sparkling success story of the expansion announced on this site exactly one year ago. It hit 1,000 tweets just before our coverage of ViacomCBS Australia’s upfronts on October 20, and has been mass-marketed through our social presences wherever possible. Highlights of year 1, included:

-The ability, to deliver rolling coverage of significant events in the TV biz both here and overseas: highlighted by coverage of the Johnny Young-backed YTT doco announcement (that 10 passed on in favour of doing their own), and the announcement spree that was ViacomCBS’s presentation that first showed us what Paramount+ would bring back in February: long before we got a start-date in Australia.

-Covering big news stories, such as “Big Switch II” in July (which we built some coverage into the Content Survey Live pre-show post at Kuttsywood’s Couch) and it’s leadup, with our unwritten policy that we embraced: simply “If it deserves a thread, make the thread count”.

-And, of course we’ve added our own flavour to today’s TV: whether it was calling Holey Moley a turkey, or telling viewers that their result they are awaiting has already aired in the southern states, the Veritas way of doing things has been loud, brash and not afraid to say it like it is.

Let's roll the Veritas hit parade, of 2021.

Let's start with a curseword deserved by 10, in light of the end of Totally Wild.

 Next up, is a very hard look at what a Australian second season of Holey Moley should look like.

Next, is a very blunt assessment of how Daryl Somers can celebrate his history, while Queensland viewers somehow were denied a proper attempt at marking 60 years of the television medium in this state by the first station in the state. 

Almost to the end: with another blunt assessment: this time of Seven's entire drama output in 2022 (that isn't soapie Home and Away), straight after upfronts.


But let us end the hit parade with three of the hardest tweets this account has written in it's near 12 month life. First, is our two part tribute to Bert Newton on October 30 (Bert Newton obituary).

The second, is our tribute to Frank Warrick: who we lost, on May 11 after a private fight against dementia. (Frank Warrick obituary)

And next year, we are hoping to aim higher.

Our goal, is simple: I want to see 200 followers join the Veritas on KW train, in the next twelve months. I want to see views of our content converted to follows. I want next year’s Content Survey Live to really be a celebration of mediocrity. And, yes there is a person sitting there writing the writhing criticism and original tweets: not a bot programmed to burp out links eight times a day to press releases. Veritas on KW is for the viewer, because we aren’t all Gogglebox families watching telly for a living, we are all viewers watching telly for it’s escapism from our daily lives.


On January 6, 2022: OneQueensland will be six months old, and yet in it’s short life, has been the centrepoint for Queensland, with biting coverage of political machinations, and taking a slice of life. It, much like Veritas on KW isn’t afraid to produce it’s own rolling coverage: especially with the 2021 Stretton by-election, and our infamous “Commute from hell” on August 26, 2021.

In 2022, expect a lot more from the real alternative in Queensland.

-Rolling coverage of a possible Callide by-election, caused by a Canberra tilt, by current member Colin Boyce, a potential Gladstone Regional Council mayoral by-election (all hinging on timing of the federal election next year) and the impending North Burnett Regional Council mayoral by-election (due January 22, 2022, and running as a full postal election (i.e. no results on the night). 

-Some federal election coverage, especially in light of several Queensland electorates having retiring members.

-More pointing out political hypocrisy by both the QLD government and "opposition" (i.e. the people who spent the first year of a four year term after losing the 2020 state election, talking about health non-stop (something the majority of voters are plainly sick of (mind the pun), when significant policy changes needed to be made (particularly on the opposition benches): case in point, the LNP's unbridled support for Brisbane's successful 2032 Olympic bid (along with a tame media), which literally gave Labor carte-blanche to prevent Queensland residents having the right to wide consultation before the bid was even submitted to the IOC, let alone after the bid succeeded.

One Queensland firmly believes, that Queensland taxpayers deserve a seat at the Olympic planning table and a say on some key decisions concerning the Games, just as much as or even more than our politicians... along with separating the Olympics ministry from leadership positions (i.e. the Premier of QLD shouldn't also be the Olympics minister, and the QLD opposition leader shouldn't also be the shadow Olympics minister, instead give these roles to long-term backbenchers that have done the hard yards, who can settle into these roles, who can be bitter rivals, but yet can work together to allow continuity of planning should the 2024/28 state elections cause a role reversal)

In addition to this, in October 2022, we will present something prophetic…

In October 2022, Kuttsywood’s Couch will bring you a piece that lays out a plan as to why 2028 is important to Queensland for more than just a handover in the entertainment capital of the world.

2028 is important, because of a trio of centennials, that if marketed properly, alongside that handover, could make that year one to remember.

2028, rightfully: should be Queensland’s “Year of Flight”.

 


2028: Queensland’s “Year of Flight”, is designed to be a piece that will go out and ask a question.

What does the centennial of Bert Hinkler’s solo flight from England to Australia, Charles Kingsford-Smith’s pioneering trans-Pacific flight in the Southern Cross from Oakland in the US to Brisbane in Australia and that of the Royal Flying Doctor’s Service (all falling in 2028) need to commemorate those milestones, and how those same milestones can build a fantastic Olympic handover event in Los Angeles, that is up there with some of the best ever produced.

It will also ask, how Queensland tourism execs need to start working now, to reap the benefits of the Bluey generation: that is, the four year olds that first saw Bluey outside Australia in 2019, who will be gearing up for their first solo holiday by the time the 2032 Olympics rolls around.

2028: Queensland’s “Year of Flight”, is coming in October 2022.

(#YearofFlight)



This site’s 2021 DST Guide, was a guide reborn: with a fresh layout, and a fresh take on what has become our family’s most treasured institution. The sheer fact, we went bold last year on this day, to announce a physical date for the guide in 2021 was a achievement in itself, that is equal to the rebirth that happened on September 26 this year.

We ask you to grab your diary that you got for Christmas (and a pen), maybe plug it into your phone calendar, for this date:

Sunday September 25, 2022.

That date, will mark the fifteenth anniversary of our annual DST Guide, a significant milestone in a significant year for the daylight saving debate in Queensland: thirty years since the referendum whose result that today’s politicians still think is acceptable party policy in the digital age.

(Number of pieces of content for this site in 2022 announced so far (if you are following along): 18, sixteen of those have dates.)

Before we wind up, let us give you one more thing.

It’s all about style.
Our brand new outlet at Redbubble is the place to get your kwNetwork shirts as well as a whole lot more.
The kwNetwork Shop is your treat to beat the heat this summer.

We soft-launched, before Christmas, a new outlet for the kwNetwork brand, on Redbubble (a idea, mind you, that has been in gestation since 2018). Products available at this time include:

T-shirts for Veritas on KW, One Queensland, Lexicon News and Content Survey Live, as well as a just added (prior to this presentation): “Celebrate Mediocrity” shirt (in honour of the announcement of next year's Content Survey Live theme). These shirts are available in both classic, and premium.

In addition, the four foundation designs (Veritas on KW, One Queensland, Lexicon News and Content Survey Live) are also available in hats, pins, and facemasks, while "Celebrate Mediocrity" is available in facemasks (in addition to the shirts) at this time.

As well, you will see our first special event pins drop from New Years Day (a 2022 kwNetwork pin) in addition to major long events on our site, being marked by… yep, pins and shirts: beginning with Lexicon News 2 in Feburary. These will be released, at the end of our long events.

Another example of this event-focused strategy, will be that we will offer Content Survey Live tees (in your city of choice), in September next year, with all three years scores for that city on them: Now, that’s celebrating mediocrity!

Other ideas in the development pipeline include, 

-Expansion of the existing lines to other products.

-A dedicated range for Veritas on KW and One Queensland, with a move into the slogan concept.

-The possibility to develop exclusive designs just for Redbubble use: for example, a DST guide clock, and a slogan shirt aimed at the potential QLD tourist that has missed out on visiting.

Now the real one more thing…



Add 279 days to today’s date, for a significant anniversary, five years since Kuttsy’s Radio Pitch: a post that had been worked on the side for two years, that was launched in the slipstream of our first ever obituary (we’ve since done three others: including two in 2021, that are linked at the very end of the Veritas on KW "Hit Parade") which was seen as a moment where this site began it’s evolution to what it has become today.

When the 279 goes to 0:00:00, however there will be a significant arrival, or should it be a announcement pertaining to the kwNetwork, that will be important for long term growth. What this announcement on October 1, 2022 will eventually be, is dependent on a lot of factors, and whether or not we can make the opportunity happen.

I certainly believe, that 2022 will be a year to watch for the "Team For The Twenties", regardless of whether or not we pull off the challenge that we have set for October 1 next year.

You, just have to keep watching this site, and our Twitter family... because it may well turn out to be good news all around.

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