Content Survey Live 2023: The Call of The Tribes: Preliminary Final Adelaide V Melbourne: Night 1 (Adelaide)

The Preliminary Final has started:
It's all downhill from here.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2: Sydney V Adelaide: Night 4 (Adelaide)

The halfway point of halfway points,

Still with plenty on the line.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2: Sydney V Adelaide: Night 3 (Sydney)

 Time for a individual showcase,
Time for one side to show it's might.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2 (Adelaide V Sydney): Night 2: Adelaide

 Last night was interesting...
Yet here we are once more.

Content Survey Live 2023: The Call of The Tribes: Semi Final 2 (Adelaide V Sydney): Night 1: Sydney

 Week two of the content journey from hell.
Yet, here we are again for another spell...

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 4 (Melbourne)

 Just one post left of Semi Final 1.
Who goes on, who's done... it's all a part of the fun.

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 3 (Brisbane)

 After two cities together on one night,
The showcase of this round has come to life.

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 2 (Brisbane)

Last night was a first.
But what happens when tribal content... is on the flipside? 

Content Survey Live 2023: The Call of The Tribes: Semi Final 1: Melbourne V Brisbane: Night 1 (Melbourne).

 Welcome, to the first night of 2023's Content Survey Live.

This year, we are going tribal.

Content Survey Live 2023-The Call of The Tribe: Night Zero.

 The countdown begins to the fourth edition of Content Survey Live: one that celebrates ten years of counting content. Welcome to Night Zero of Content Survey Live: The Call of The Tribe.

Content Survey Live: The Call of The Tribe, is brought to you by Veritas on KW: now on both Twitter and Mastodon and Kuttsywood's Couch One on Patreon, home to Veritas on KW: on Sunday.

We open up Night Zero, of 2023’s Content Survey Live with some words, from a Philadelphia broadcasting legend, Jim Gardner who on his final night with Philly’s Action News (that city’s television news leader, mind you) in late 2022 after a 46yr run, had this to say about the state of the US press: first harkening back to Thomas Jefferson and added his own twist at the end which is very apt to mention as we should: concerning 10’s news situation in Australia.

“Permit me a final word if you would. The American free press has been under attack not by forces from other countries, but from elements embedded in our own society and even our own government. It worries me deeply and it feeds into and exploits people’s lack of understanding of what the founders intended the kind of democracy that the US and only a handful of other nations aspire to.

Thomas Jefferson said to John Jay, in 1786: “Our liberty, cannot be guarded but by the freedom of the press, nor that be limited without danger of losing it.” Jefferson would concur, “No we are not the enemy of the people, serving the people”, you the people of the Tri-State area (a reference to the Greater Philadelphia region, which spills over three (or four depending on who you hear from) US states), with responsible and unbiased journalism: this is our mission, now and in the future. And, if we falter: you damn well let us know.”

Jim Gardner, farewelling WPVI 6 Action News, Wednesday December 21, 2022, video is from WPVI's official YouTube channel.

That very same night on the opposite side of the International Date Line, a Thursday night, 15,397 km away: Paramount-owned Network 10, drew their lowest non-holiday news figures since the introduction of the peoplemeter in the Brisbane market: with just over 31,000 viewers between 5-6pm.

And the fact that 10’s news in Brisbane collapsed during the 2022-23 summer, reiterates the Gardner line: “If we falter: you damn well let us know.”

And this is why Content Survey Live is back again in 2023.

But not in the format as you have known it since 2020.

This year’s format is one based on competition: a harkening back to the Great Local News Study of 2019: where instead of 1 or 2 weeks of survey (where markets were surveyed once a week), we are going to run over a month format, of which you’ll see only two markets surveyed twice a week. This means, one city will ultimately face the greatest scrutiny in Content Survey Live’s history, just to make it to the final.

The reason this move is happening, is due to the unreliability of our original seeding model where historic ratings figures decided what order the surveys were run (first seen last year (four out of ten nights in our seeding period lacked results), but is significantly more pronounced so far this year, where 10’s news is cropping up in the national top 20 as little as two nights every week, as well as a VoZ-led future, likely wiping out public access to local overnight ratings entirely), along with another significant change: Adelaide and Melbourne reverting to standalone products earlier this year (instead of the hybrid format that was retained in Sydney/Brisbane, and is heading to ratings rock bottom in Brisbane.)

How a typical week this year for Content Survey Live will work, will be as follows:

-Monday: both markets are surveyed, one will be out on Monday night, one will be out on Tuesday Who will be given the “live” survey on Monday will be decided by a coin toss.

-Thursday: Whoever performed worse on Monday will get to have their second survey, will be “live”.

-Friday: Whoever performed best on Monday, will get to have their second survey, will be “live”.

When we mean “live”, we mean that it will be out over at Kuttsywood’s Couch the same night it was collated (a first for Content Survey Live): as we are dropping a key requirement: ratings data.

The Ground Rules and Rankings:

Our focus, in Content Survey Live will be monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.

-Live crosses: stuff that is used to embellish a story.

-Weather is not counted.

-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.

-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

Historically, we have decided seeding for Content Survey Live in order of each market's ratings position within the network. However, this year: we have made a significant shift, and can now unveil the schedule for this year's month long extravaganza.

The draw for the “Call of The Tribe” is as follows: basically, a simplified version of the historical "final five" systems used by both the AFL and NSWRL prior to expansion of their finals formats to final eight.

-Perth (winner of Content Survey Live three times straight, and undisputed Content Survey Live champion for over 1000 days) will get a express pass to the final week.

-The first week, will consist of comparisons of 2nd vs 5th in last year’s Content Survey Live: Brisbane, and newly de-hybrided Melbourne.

-The second week, will consist of 3rd vs 4th in last year’s Content Survey Live: Sydney and newly de-hybrided Adelaide.

-The third week, will consist of the winners of week one and week two facing off.

-And, finally: the fourth week will consist of the winners of week three, facing off against the undefeated title holder: Perth.

Even More Content Survey Live?

In addition, every week, there will be additional weekly wraps for Content Survey Live which will be available to our Kuttsywood’s Couch One Patreon subscribers exclusively, entitled “The Tribal Cry”. What is the story of the week, and why: that is what you get, when you look at “The Tribal Cry”.

A look back to Boxing Day.

“Will it be nine posts, or seventeen?”

Content Survey Live’s tribal battle, will consist of seventeen pieces here (The one you are reading now, plus four posts a week between July 31 and August 25) and four Patreon Tribal Cry exclusives.

That adds up to twenty one posts.

In comparison to last year: that is a increase of six posts on this site (2022’s Content Survey Live only ran 11 posts (ten days over two weeks and Night Zero), effectively spreading a three week event over four weeks, while also giving us a breather to sort out Patreon content (which is important, as I will be pushing out S2 ratings wraps for Newcastle and the Gold Coast for Patreon subscribers during Content Survey Live) with a more significant move happening: that I hope will bring new eyes to the product: the shift of Veritas on KW: on Sunday (launched in early April as a fortnightly publication) to weekly publication from August 27 (in time for the kickoff of Australian upfront season).

So, are you ready to survey some content?

Join us, on July 30, on social media, for the coin toss concerning the first battle of “The Call of The Tribes”, deciding who will be surveyed first in the first week of Content Survey Live.

Because, this year: Content Survey Live: is not just called “The Call of The Tribe” for marketing purposes: this year, Content Survey Live is more than a game: one where your fortunes for ultimate glory hinge on results at every turn. A market’s strong first week, could well turn into a body blow as time goes by.

After all: It's more than a game.

(Chris Doheny's iconic More Than A Game (used to open the AFL Footy Show): from MartinL on Youtube)

See you on July 30.

A reminder, if you want to support Kuttsywood's Couch: you can sign on with Kuttsywood's Couch One on Patreon. All we ask, is for $2.50AUD per month, and you'll get access to our Patreon exclusive radio ratings survey wraps and Veritas on KW: on Sunday TV/radio wraps (set to move to weekly on August 27). In addition: any new Patreon supporters signing up during the Content Survey Live period of July 31-August 25, will get namedropped onto the final Content Survey Live piece published each week (the Friday piece) as one of our co-contributors.

#Project_KC24: The Arrival of Kuttsywood's Couch One.

 We'd love to welcome you all, on the first step toward, our dynamic future.

As we speak, Kuttsywood's Couch, is proud to launch our brand new product, that will undoubtedly change the way you see this site, and will also help fund our roadmap to the future.

Welcome, to the dawn of Kuttsywood's Couch One, our new Patreon subscription service.

kwNetworkSelect: 2023

 In 2023, Content Survey Live… goes tribal.

Are you ready… to celebrate ten years of counting content?

Welcome to the second annual KWNetwork Select, a Boxing Day tradition: akin to bargain sales, test cricket at the MCG and the Sydney to Hobart Yacht Race.

2028: Queensland's "Year of Flight".

Picture this moment.

The Los Angeles Memorial Coliseum: Sunday July 30, 2028. A hot summer evening in the “City of Angels”. This night, is the closing ceremony of the 2028 Olympics, and the handover of the Olympic Flag to the Lord Mayor of Brisbane, is followed by the raising of the Australian flag, as a massed marching band plays Advance Australia Fair. After the flag is raised, the crowd (nearly 80,000 strong inside the LA Coliseum) simply looks skyward.

Queenslanders watching at home (on a late Monday afternoon: July 31, 2028) is hoping their gamble pays off: after all, they remember the kangaroos Sydney sent to Atlanta in 1996, Vanessa Amarosi getting rained on at the 2002 Commonwealth Games closer in Manchester (and her redemption in Birmingham in 2022… that got overshadowed by the passing of Olivia Newton-John), and even our effort at Hampden Park in 2014 to sell the world on the Gold Coast’s Commonwealth Games four years later.

For Queensland, this is more than a handover. It’s the beginning of the most important period for tourism promotion in our state’s history: one that had it’s seeds sown as the world recovered from a pandemic.

2028, has already been a year with our eyes on the sky in the Sunshine State.

The handover in LA… is just icing on the cake.

Fifteen for 15: Extraordinary in Every Way.

Well, we’ve made it.

279 days after we said we had a challenge to face (in the inaugural KWnetwork Select on Boxing Day last year), we have done so.

But, we have a long way to go with this.

As we stated, in the DST Guide last week: today we will unveil the first five of fifteen initiatives we call, “Fifteen for 15” that will guide us in a year which is a significant anniversary for this site, and for the KW Network as a whole.

The next five of these initiatives will be revealed exclusively over social media, between October 1 and Boxing Day, while the final five initiatives will be revealed back here at Kuttsywood’s Couch, in the Boxing Day KWNetwork Select.

Those final five initiatives revealed on Boxing Day include some very significant ideas I want to work toward in the long haul.

Let us begin now, with initiative number 1.

The 15th annual Kuttsywood's Couch guide to DST delays

 Welcome, to the fifteenth anniversary of a concept, that has served as a reminder for almost a score, about the delays you will get in Queensland once the clocks in the southern states flip into daylight saving mode on October 2.

This is your DST Guide for 2022/23.

Content Survey Live 2022: Night Ten: Ten Out Of Ten For Mediocrity.

 Welcome to the tenth and final night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (29/8) Sydney.
Tuesday (30/8) Perth.
Wednesday (31/8) Melbourne.
Thursday (1/9) Brisbane.
Friday (2/9) Adelaide.

Now, let's begin today's final heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Nine: Spring Fever, With A Side of Mediocrity

 Welcome to the ninth night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (29/8) Sydney.
Tuesday (30/8) Perth.
Wednesday (31/8) Melbourne.
Thursday (1/9) Brisbane.
Friday (2/9) Adelaide.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Eight: Another Load Of Mediocrity Cliches.

 Welcome to the eighth night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (29/8) Sydney.
Tuesday (30/8) Perth.
Wednesday (31/8) Melbourne.
Thursday (1/9) Brisbane.
Friday (2/9) Adelaide.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Seven: Anything Other Than Mediocrity Is Too Civilized.

 Welcome to the seventh night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (29/8) Sydney.
Tuesday (30/8) Perth.
Wednesday (31/8) Melbourne.
Thursday (1/9) Brisbane.
Friday (2/9) Adelaide.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Six: Come On Up To Mediocrity (Part Two)

 Welcome to the sixth night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (29/8) Sydney.
Tuesday (30/8) Perth.
Wednesday (31/8) Melbourne.
Thursday (1/9) Brisbane.
Friday (2/9) Adelaide.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Five: Come On Up To Mediocrity (Part One)

 

Welcome to the fifth night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (22/8) Adelaide.
Tuesday (23/8) Brisbane.
Wednesday (24/8) Perth (Kuttsywood's Couch's 150th post).
Thursday (25/8) Melbourne.
Friday (26/8) Sydney.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Four: Mediocrity, My Old Friend.

 

Welcome to the fourth night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (22/8) Adelaide.
Tuesday (23/8) Brisbane.
Wednesday (24/8) Perth (which marked this site's 150th post).
Thursday (25/8) Melbourne.
Friday (26/8) Sydney.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Three: A Mediocre Way To Mark 150 Posts.

 Welcome to the third night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (22/8) Adelaide.
Tuesday (23/8) Brisbane.
Wednesday (24/8) Perth (which will also mark a significant milestone for Kuttsywood's Couch).
Thursday (25/8) Melbourne.
Friday (26/8) Sydney.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Two: Mediocrity, Brisbane Style.

 

Welcome to the second night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (22/8) Adelaide.
Tuesday (23/8) Brisbane.
Wednesday (24/8) Perth (which will also mark a significant milestone for Kuttsywood's Couch).
Thursday (25/8) Melbourne.
Friday (26/8) Sydney.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night One: You Can't Buy Mediocrity From Johnnies.

Welcome to the first night, of the ten best nights of 2022 in our books: the third edition of Content Survey Live. This year's changes are significant, but the ground rules always stay the same here.

The Ground Rules:

Our focus, in Content Survey Live traditionally has been monitoring Ten’s five capital city news services (a benefit of technological change, now allowing us to watch interstate bulletins on delay), in order of their ratings position within the network (with each market covered once) over a week, using the same criteria we used in the “Great Local News Study” from Kuttsy's Pitch XI in August, 2019.

-Locally sourced stories: that is stories reported by local journos. Really big local market stories with national impacts, also fit here. Voiced over local stories are counted separately.
-Live crosses: stuff that is used to embellish a story.
-Weather is not counted.
-Sport is not counted if it’s done by obviously freelance journos, or voiced over pieces: you gotta have dedicated reporters there, with their mug on air reporting a sports story for it to count.
-And finally: Ten Brisbane will have it’s Gold Coast content tracked again during it’s nights: something that has become a tradition in itself.

However in 2022, we have expanded to a two week format, with a entirely new way to rank bulletins
The first week, will seed bulletins based on comparisons with 2021 figures.
The second week, will seed bulletins based on comparisons with pre-pandemic and pre-centralization figures sourced from 2019.

A reminder now of this week's seedings:
Monday (22/8) Adelaide.
Tuesday (23/8) Brisbane.
Wednesday (24/8) Perth (which will also mark a significant milestone for Kuttsywood's Couch).
Thursday (25/8) Melbourne.
Friday (26/8) Sydney.

Now, let's begin today's heaping bowl of broadcast news mediocrity.

And, a reminder: to purchase merchandise related to Content Survey Live 2022, head on over to our shop over at Redbubble.

Content Survey Live 2022: Night Zero: Mediocrity Means Everything.

“They gather together, hundreds and hundreds,

To watch a news service where too many have been punted,

As quality slides, their opinion much like a deer is hunted,

Does local news matter, in a 18 minute span,

Does 10 realise the product’s poor with no locals handling the plan,

Their news service is in very bad health,

In desperate need for increased wealth,

Until such time as 10 ends this austerity monstrosity…

You’ll have Content Survey Live… to celebrate mediocrity.” 

The poem from Boxing Day, is just as apt as ever.
Welcome, to Content Survey Live 2022: Celebrate Mediocrity.

This, is Night Zero.

Lexicon News 2: Night 5

Welcome, to the final night of Lexicon News 2. 

The final night has arrived... of a tumultuous event, one where night one got rained out, and we ended up unexpectedly counting political news stories. So, before we hit the road, we say the following: will there be a trilogy of television news lexiconed to hell? You will find out for yourself, at the end of this post. Let's go over once more, the ground rules.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.

As it described:

"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for four nights:

-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.

-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.

-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.

-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

In addition, we will be tracking how many coverups of live cross timings (usually seen as giant "LIVE" graphics superimposed) are made by Seven on the 10 minute edit during this period.

And, one more thing. Enjoying Lexicon News 2? Come on over and buy the merchandise for this event over at our Redbubble store.

Also, we have now "something extra" on sale: our "Day 4" coffee mug and travel mug.

Another day, another chance for the ratings to tell the story. Seven in Brisbane, last night took the 6-7pm hour with 183,000 viewers over the hour, compared to Nine's paltry 142,000 (incidentally, the same figures Nine received for the 6-7pm hour in Brisbane... on August 16, 2019: I dare the folks at OzTam to fight the folks at archive.org, concerning old ratings data... I reckon the ratings provider may end up losing).

Another missed milestone in a station's life for QTQ: and resultingly getting punished for it, just as badly as they were when their 60th only got two minutes mention 24 months ago. Amanda Patterson: especially, as you are ex-Extra, look at why Seven's Sunday flashback segment still rates after 17 and a half years, and why Nine has not attempted to counter it, with their own, or make your heritage more visible
.
With last night's loss by Nine, the game for this week is tied 2-2, with Friday set to make or break the first week of 2022.

Today, Friday Feburary 11 2022: has seen the federal cruise ship ban extended into April (potentially seeing the cruise industry being a huge factor in election advertising), more money thrown around by QLD at overseas airlines, and by Canberra concerning Paradise Dam near Bundaberg.

Now it's time for Lexicon News 2: Night 5.

Now, we have a chronological overview of the BTQ bulletin as it aired in Brisbane tonight, between the opener and sport. Stories shared with the regional cut, are marked in bold and red.

Opener, Kirra heckler at tourism press conference/COVID numbers, desk live cross concerning Novavax/ATAGI decision, School COVID reporting issues, Kallangur motel death, Live cross from Caboolture watchhouse (6:06), Ben Roberts-Smith court case (is Reason watching Apocalypse Now this weekend?), Live cross 6:09 at CBD police station concerning a police officer suspension, Archivist report released, AMA having issues with a trial of pharmacists doing some medical treatment, US Secretary of State visiting Australia, Winter Olympics story. (end of segment one)

(Start of segment two) Lady Musgrave rescue, R.A.T thefts in Oxenford, Royal COVID scare, US thin ice rescue (end of segment two)

(Start of segment three) QLD Tourism warchest (the reason why the press conference happened in Kirra), Coomera fire victim's friends respond, Koalas declared endangered in Queensland, New get fit initiatives. (end of segment 3)

(Start of segment four) Live cross about a stolen car 6:37, from the same location as the one done at 6:09, Andrew O'Keefe court case, Crane crash in a undisclosed location, Frozen at QPAC, new croc fossils at Winton. (intro to sport)

The timing in Brisbane added up to  30 minutes,  5 seconds.

The regional cut added up to  10 minutes, 25 seconds.

The amount of content Seven lexiconed out, of their Brisbane newshour in regional QLD tonight:   19 minutes, 40  seconds.

The amount of lexiconed content this (4 night) week by Seven:  79 minutes,  40 seconds.

The wrap.

Overall, this week was a challenge. Yet, had we recorded Monday's figures... we would have been two minutes off 2021 figures. The attempt at cutting live crosses out from the regional cut tonight to counter the coverups that we've seen all week is hilarious at best.

Overall, we've seen a product that has lexiconed content that shouldn't have hit the cutting room floor this week. Imagine watching the piece tonight from Seven's George St team, if you haven't seen a piece on the integrity issues in parliament on Seven all week, like the regional QLD cut produced for three nights straight. The big ticket item about international tourism funding... buried in the third segment just because a heckler turned up at Kirra. We are still wondering how many takes for Blowers with the koala though.

The common thread still exists though from August last year:

The only window that is used by Seven for the regional cut is the first window: one that is often eighteen minutes in length.

-Anything worthwhile in later segments prior to 6:30 is simply ignored.

-The turnaround for Segment 1's editing is likely a mere 10 minutes, before it airs in regional Queensland.

And, it's something Seven should not be proud of... especially if these techniques arrive in regional NSW/VIC later this year. Time for Seven to choose a condensed national/state bulletin filmed for regional QLD like Prime did for their local news markets, instead of  chopping up the Brisbane 6pm news's opening segment.

As we leave, Lexicon News 2: You'll ask... will there be a Lexicon News 3?
To borrow from the late Frank Warrick: "not in the short term."

"Can we roll Ubu now?"

Yes, we can.

(From Sage Antone on Youtube)

But we leave with a song tied to night 4.

The final track, that ended Extra in 2009, will also end the Lexicon News sequel.

"Proud", Heather Small (from Old School Tunes on Youtube)

Lexicon News 2: Night 4

Welcome to night four, of Lexicon News 2.

The 10th of Feburary, 2022 is a milestone not just for the second edition of Lexicon News. On this day, in 1992, the first episode of Brisbane Extra premiered.

(Extra press ad, Feburary 10, 1992: from SLQ microfiche)

Our tribute, to the eighteen year run of Extra (a program that many critics in the nineties thought it wouldn't last the distance) that began on this day thirty years ago, is not just in this post. After Lexicon News Night 4, is posted: we will be releasing a commemorative coffee mug and travel mug over at Redbubble, to highlight the milestone that the 10th of Feburary will mark.

Let's reiterate the ground rules.

The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.

As it described:

"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for four nights:

-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.

-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.

-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.

-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

In addition, we will be tracking how many coverups of live cross timings (usually seen as giant "LIVE" graphics superimposed) are made by Seven on the 10 minute edit during this period.

And, one more thing. Enjoying Lexicon News 2? Come on over and buy the merchandise for this event over at our Redbubble store.

And now, let us begin night four of Lexicon News.

Wait... let's get a image befitting of this significant anniversary.

Lexicon News 2: Night 3

Welcome, one and all to the third night of Lexicon News 2. Let's go over once again, the ground rules of our experiment.


The Ground Rules:

The ground rules, for the Lexicon News event, are taken from a promo, in 1987: that compared Seven's second attempt at 1hr news in Brisbane, with Nine's 1/2hr product that became dominant at the exact same time.

As it described:

"If you are watching a half-hour news, take out the weather, sport, opening music, hello's and goodbyes and the commercials, and you could only get about 12 minutes of real news each night."

Thus the ground rules for the Lexicon News challenge are for four nights:

-Time the length of the bulletin, from the moment the first story intro begins at 6, to the time the throw to sport begins, on both bulletins.

-Write down every story on the 1hr version, and compare with the half hour version to see how much content is removed.

-Subtract the BNE timing from the regional timing to get the amount of time lost to regional QLD viewers each night by simply trimming the BTQ news bulletin.

-Ultimately: add up all the figures, and come up with a final set of numbers at the end of the week.

In addition, we will be tracking how many coverups of live cross timings (usually seen as giant "LIVE" graphics superimposed) are made by Seven on the 10 minute edit during this period.

And, one more thing. Enjoying Lexicon News 2? Come on over and buy the merchandise for this event over at our Redbubble store.

Lexicon News 2: Night 2

 Is this the wrong time of the year for a content survey?

Making it's way to the ring,
A series whose first outing in 2021 recorded how much news you lose.
It's sequel, stands alone today, unlike the first outing (tagged to a five day content survey.)
And after a false start yesterday...
Ladies and gentlemen, this is Lexicon News 2.

Welcome back, to Lexicon News.

Lexicon News 2: Night 1.

Welcome to what would have been, night one of Lexicon News 2.

Instead, we've been hit with a case of the gremlins in the process of recording the regional cut of Seven's Brisbane bulletin tonight!

The only thing we can say now: It's on with the show, night two tomorrow night: of a now 4 day event, which will retain all numbering for reasons that will be explained on Thursday.

And, a reminder, you can buy a Lexicon News 2 shirt, hat or even a facemask, over at Redbubble!

"We couldn't salvage much, but that's life for the first rain delay in 8 years of running content surveys. Please enjoy this highlight of 1990's vintage."

(From MissBeavis10 on Youtube.)

kwNetwork Select: 2022.

“I’m talking to the wall…”

On the very first week of ratings in 2022, Content Survey Live’s big addition in 2021, stands alone.

“Sit Ubu, Sit Ubu, Sit Ubu, Sit Ubu, Sit.”

Veritas on KW, proudly presents on Kuttsywood’s Couch…

“About 12 minutes of real news each night”

This, is Lexicon News 2.

So, welcome to our new year ahead format: KW Network Select: where we give you a select look at what the year ahead has for this site, and the social media family that is the KWNetwork.