The 2016 Relaunch Spectacular

2016. And with the belated arrival of a new year, we kick off the year soon, with Kuttsy’s Radio Pitch: our look on who could and should shape 4BC once the “Duplicate 2GB” experiment is seen as more failure for a station that has seen too much of it in the last decade.  It indeed is the second spin-off to the Kuttsy’s Pitch brand, but will indeed share the charm that made Kuttsy’s Pitch VII: Unlucky7 so noteworthy.

Kuttsy's Pitch VII: Unlucky7

OFFICIAL SOCIAL MEDIA HASHTAGS: #kpitchVII, #itstimeVII

“Ladies and gentleman, well may we say God Save the Queen: because nothing will save 7 News Brisbane in 2015. #itstimeVII #kpitchVII #1in21” Posted to Twitter upon BTQ losing 2015. 21-1, 25/7/15

Kuttsy’s Pitch VII: what many have claimed is, “Unlucky7” has finally arrived. The 438 days since Kuttsy’s Pitch VI have been remarkable. Seven comprehensively losing 2015: with numbers not seen since Bruce Paige was still dominant in the mid 00’s, ratings figures for the 6-7 hour last seen when Local Edition lead into 6pm in 2000, prior to The Chase’s arrival: only for the new gameshow to face a uphill battle, and most critically: the axing of a news director (with Ross Dagan in September 2014, yes, Kiwi readers, Seven Sharp outlasted Dagan at 7, with Neil Warren installed as a replacement) in Brisbane as well as the installation of a new national head of news/public affairs (taking advantage of Neil Mooney’s retirement) over the top of Rob Raschke (who fell on his sword in late October): former Today Tonight producer Craig McPherson on July 28, before starting officially on October 28.

But, yet, we are here again for the 7^th time, in the mainline series (with the spinoff Pitch series (kicked off with the highly successful Kuttsy’s Fare Pitch): returning in early 2016, this time with one option that stood out from the rest: Kuttsy’s Radio Pitch (4BC as a 25-54 talk station). But this year we are reminded of the reason why the 11^th of November is so symbolic.