This is a "What If" situation, i.e what does Seven need to do to change the current view in people's minds of what was once "Brisbane's own Channel 7". But how to achieve the change in perception? This is what this post will explain in detail, along with the twelve steps to achieve it.
Seven Brisbane can claim all they like that their news is successful, but it was only done by abandoning what brought them to the dance in the eighties, localism, in favor of a network approach. I don't want to see dancing current affairs hosts, but I as a viewer want to see a major commitment to more local content (talking in the value of millions of dollars), and returning national production to 7 Brisbane's legendary studios. What I am suggesting simply is 7 steps up to the wicket and hits a six to really win people over like me and other viewers alike.
How it can be done, you may ask? Simply by:
-Launching a local product, at 5:30pm weekdays.
-Returning a 7 branded local news bulletin to the Gold Coast at 5:30pm weekdays.
-Returning Brisbane it's own Today Tonight, that does not have the reputation the current networked program has, and with a defined focus on Queensland issues.
-And curtailing the advertorials to one per week, with Queensland Weekender becoming BTQ's advertorial to retain.
The job losses from this reduction (which is due to the new products coming online) can be re-absorbed into QW, and the new 5:30 products, with few if any redundancies. But there has to be also major investment, by 7 on the Brisbane facilities to bounce back from a restructuring, including:
-New studios, to handle large amounts of national production.
-Plan for a "downtown" move for 7 Brisbane's newsroom, with space for a streetside interactive studio facility.
-Building a major playout facility in Brisbane, to handle both 7 Queensland and 7 Brisbane's playout, either as part of a refurbished station on Mt Coot-tha or a stand alone facility.
-And investing in a Gold Coast TV production facility, capable of producing it's own content for local use, something no Brisbane or Northern NSW station's GC facilities currently have.
And with any major investment in Queensland jobs, there has to be rewards for for the viewers, both old and new. With the new products, and possibly national production, it would mean that events like Riverfire could be done, with say a personality from a Brisbane-made national production and a large local crew, instead of relying on the newsroom, or Queensland Weekender presenters and outsourcing production. It also means:
-Renewing Seven's love for Brisbane, that it had in the past, with the well timed revival of the 1980's iconic campaign "Love You Brisbane" to re-emphisise what 7 still means to Brisbane with the massive investments labeled previously.
-Seven sponsoring more local events, as they would have the local talent to provide, and again would no longer need news presenters/QW presenters appearing as "token invitees" to local events.
-Seven developing a marketable presence on the Gold Coast, which it is lacking currently.
-And finally, Seven Brisbane developing a "legends" program, to keep in people's memories, some of our icons, from the first and second golden ages, and acquiring footage for preservation, for future generations.
These twelve steps (if implemented) are what will bring Seven Brisbane into the 21st century, while returning the "magic" that Seven Brisbane once had, as well as a defined focus, that Brisbane is not a second rate station, compared to the rest of the network, that has had new facilities built/improvements made in the last decade, but can still hold it's own, as a independent, yet a strong O&O part of the Seven Network, while providing for the future needs of Queensland and Brisbane viewers, like Seven committed to in 1987, where they went out and said that Seven would put always Brisbane and Queensland first.
This is albeit one vision, there has to be many people who are walking around everyday, thinking what they watched on "their Channel 7" from their childhood, has gone, so leave a comment.